First-Time Facebook Ads With Revenue Tracking Needs
Dreamlee had built growth through organic social but had never run Facebook ads. For their fall product launch, they wanted to:
Run a campaign that directly increased revenue
Maintain a positive ROAS while staying within budget
Identify and reach the right target audiences
Accurately track revenue inside Ads Manager
The challenge was to create a first-time ads strategy that would pay for itself and set a precedent for future campaigns.
Finding the Perfect Audience and Creative Mix
Soulheart designed a strategy tailored to Dreamlee’s unique audience:
Audience Creation – Built custom and lookalike audiences from their existing customer base using HubSpot data.
Creative Development – Collaborated with Dreamlee to design ad creative and copy that resonated with their niche audience.
Ongoing Optimization – Tested creative variations, monitored performance, and optimized throughout the campaign to keep costs low and results strong.
This approach ensured ads were shown to the right people with messaging that converted.
From Organic Growth to Paid Ads Success
Dreamlee went from relying solely on organic traffic to launching a successful Facebook ads campaign that generated strong returns. By combining precise targeting with creative testing, Soulheart helped them scale their reach while maintaining profitability.
A Roadmap for Future Campaigns
The campaign proved that Facebook ads could be a profitable channel for Dreamlee. With a positive return on ad spend and clear audience insights, they now have a roadmap for future campaigns — along with Soulheart’s ongoing support for ads and promotional giveaways to continue fueling growth.
“We are continuing to fund ads and help with promotional giveaways to help this brand skyrocket. Dreamlee is a valued partner and we love helping our partners get the best results!”
Josh Brown
Soulheart
Scaling Ads and Promotions for Growth
Dreamlee now has a proven Facebook ads framework to build on. Soulheart continues to support the brand with future ad campaigns and promotional strategies to maximize reach, drive sales, and keep growth momentum strong.
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(2013-25©)
