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Marketing Still Matters

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Expert insights that unpack the strategies and ideas that are winning right now in the world of marketing.

Soulheart exists to relentlessly problem-solve, inspire, and drive extraordinary results so brands can make a positive impact on the world.

From visual design insights to backend optimizations—bringing everything together for a winning digital presence.

Apr 25, 2024

HubSpot’s Title Research [Cheat Sheet and Summary]

Are blog titles important? Yes. Blog titles need to be captivating enough for a user to open and optimized for SEO so a user can find them when they Google a keyword. They should not include words associated with clickbait as more and more users are avoiding those blogs. Research proves that certain words in blogs positively or negatively impact click-through rate, engagement, and conversion rate.

Apr 25, 2024

HubSpot’s Title Research [Cheat Sheet and Summary]

Apr 25, 2024

HubSpot’s Title Research [Cheat Sheet and Summary]

Aug 13, 2025

This Is Why Your Marketing Isn’t Working (And How to Fix It Fast)

If your marketing feels stuck, you are not alone. Here are the most common reasons campaigns fail and the fast fixes that get results moving again.

Aug 13, 2025

This Is Why Your Marketing Isn’t Working (And How to Fix It Fast)

If your marketing feels stuck, you are not alone. Here are the most common reasons campaigns fail and the fast fixes that get results moving again.

Aug 13, 2025

Think Marketing Is Too Expensive? You’re Probably Doing This Wrong

Marketing should not feel like wasted money. Find out the costly mistakes most businesses make and how to get better results without overspending.

Aug 13, 2025

Think Marketing Is Too Expensive? You’re Probably Doing This Wrong

Marketing should not feel like wasted money. Find out the costly mistakes most businesses make and how to get better results without overspending.

Aug 13, 2025

This Is Why Your Marketing Isn’t Working (And How to Fix It Fast)

If your marketing feels stuck, you are not alone. Here are the most common reasons campaigns fail and the fast fixes that get results moving again.

Aug 13, 2025

If People Don’t Get What You Do, They’ll Never Buy From You

Clarity sells. Learn how to simplify your message so people understand exactly what you do and why it matters.

Aug 13, 2025

If People Don’t Get What You Do, They’ll Never Buy From You

Clarity sells. Learn how to simplify your message so people understand exactly what you do and why it matters.

Aug 13, 2025

Your Marketing Looks Fine… But It’s Killing Your Growth

Pretty campaigns do not guarantee growth. Discover how surface-level marketing hides deeper problems and what you can do to fix them.

Aug 13, 2025

Your Marketing Looks Fine… But It’s Killing Your Growth

Pretty campaigns do not guarantee growth. Discover how surface-level marketing hides deeper problems and what you can do to fix them.

Aug 13, 2025

Sales Blames Marketing. Marketing Blames Sales. Here’s the Real Problem.

Alignment between sales and marketing is critical. Learn the real reason these teams clash and how to build a unified strategy that drives revenue.

Aug 13, 2025

Sales Blames Marketing. Marketing Blames Sales. Here’s the Real Problem.

Alignment between sales and marketing is critical. Learn the real reason these teams clash and how to build a unified strategy that drives revenue.

Aug 13, 2025

No Marketing Roadmap? No Growth. Here’s What to Do in the Next 90 Days

Without a roadmap, growth is left to chance. Use this 90-day plan to create focus, set priorities, and start generating results quickly.

Aug 13, 2025

No Marketing Roadmap? No Growth. Here’s What to Do in the Next 90 Days

Without a roadmap, growth is left to chance. Use this 90-day plan to create focus, set priorities, and start generating results quickly.

Aug 13, 2025

Your Website Isn’t Broken… But It’s Not Selling Either

Websites can look fine but fail to convert. Learn the hidden issues that keep your site from selling and how to turn visitors into customers.

Aug 13, 2025

Your Website Isn’t Broken… But It’s Not Selling Either

Websites can look fine but fail to convert. Learn the hidden issues that keep your site from selling and how to turn visitors into customers.

Aug 13, 2025

The Messaging Framework That 10x’s Conversions (If You Actually Use It Right)

Messaging drives conversions when done correctly. Explore the framework that can multiply your results if you apply it consistently.

Aug 13, 2025

The Messaging Framework That 10x’s Conversions (If You Actually Use It Right)

Messaging drives conversions when done correctly. Explore the framework that can multiply your results if you apply it consistently.

A fully customizable lead gen tool the works!

Apr 3, 2025

Empathy That Converts: A Custom Lead Gen Tool That Inspires Action

Empathy is a powerful driver in marketing. Discover how we built a custom lead generation tool that connects emotionally and inspires people to take action.

Apr 3, 2025

Empathy That Converts: A Custom Lead Gen Tool That Inspires Action

Empathy is a powerful driver in marketing. Discover how we built a custom lead generation tool that connects emotionally and inspires people to take action.

image of a woman deep in thought with gears forming next to her representing the benefits of using AI in marketing.

Mar 7, 2025

If You Aren't Using AI in Marketing, You Will Be Left Behind

AI marketing tools are no longer optional. Discover why integrating artificial intelligence into your campaigns is essential to stay competitive in today’s digital landscape.

Mar 7, 2025

If You Aren't Using AI in Marketing, You Will Be Left Behind

AI marketing tools are no longer optional. Discover why integrating artificial intelligence into your campaigns is essential to stay competitive in today’s digital landscape.

Aug 13, 2025

Think Marketing Is Too Expensive? You’re Probably Doing This Wrong

Marketing should not feel like wasted money. Find out the costly mistakes most businesses make and how to get better results without overspending.

Aug 13, 2025

If People Don’t Get What You Do, They’ll Never Buy From You

Clarity sells. Learn how to simplify your message so people understand exactly what you do and why it matters.

Aug 13, 2025

Your Marketing Looks Fine… But It’s Killing Your Growth

Pretty campaigns do not guarantee growth. Discover how surface-level marketing hides deeper problems and what you can do to fix them.

Aug 13, 2025

Sales Blames Marketing. Marketing Blames Sales. Here’s the Real Problem.

Alignment between sales and marketing is critical. Learn the real reason these teams clash and how to build a unified strategy that drives revenue.

Aug 13, 2025

No Marketing Roadmap? No Growth. Here’s What to Do in the Next 90 Days

Without a roadmap, growth is left to chance. Use this 90-day plan to create focus, set priorities, and start generating results quickly.

Aug 13, 2025

Your Website Isn’t Broken… But It’s Not Selling Either

Websites can look fine but fail to convert. Learn the hidden issues that keep your site from selling and how to turn visitors into customers.

Aug 13, 2025

The Messaging Framework That 10x’s Conversions (If You Actually Use It Right)

Messaging drives conversions when done correctly. Explore the framework that can multiply your results if you apply it consistently.

Apr 3, 2025

Empathy That Converts: A Custom Lead Gen Tool That Inspires Action

Empathy is a powerful driver in marketing. Discover how we built a custom lead generation tool that connects emotionally and inspires people to take action.