Membership Decline and Weak Web System
Membership sales had dropped significantly at two YMCA Houston locations. The organization needed fast results in a slow season for YMCAs, with goals to:
Increase website traffic
Drive online membership sales
Improve market presence
Challenges included a difficult web system, lack of landing pages, and the late-in-year timing when growth is historically slow.
Multi-Channel Growth Plan
Soulheart implemented a three-phase strategy to turn the decline around:
Landing Pages & Funnel – Built three landing pages promoting a free two-week membership with clear conversion pathways.
Paid Advertising – Launched targeted Facebook, Instagram, and Pandora campaigns to drive traffic to the funnel.
Social Automation & Branding – Ran LinkedIn automation for branch executives to capture leads and upsell memberships, while designing premium-quality social graphics and incorporating live videos to boost engagement.
This integrated approach gave YMCA Houston a clear funnel and cohesive brand experience across channels.
From Declining Memberships to Renewed Growth
The campaign reversed the downward trend, driving new memberships and proving the power of landing pages and automation. By aligning the web team and introducing HubSpot, Soulheart positioned YMCA Houston for continued growth and long-term success.
Growth Even in a Down Economy
YMCA Houston’s flagship location bounced back with increased traffic, memberships, and overall revenue. By leveraging automation and streamlined landing pages, the Y saw lasting improvements to both digital strategy and internal team alignment. Even in a slow economy, they are projected to see over 10% growth with HubSpot integration.
“I love the ‘feels’ that this is giving me! We really appreciate Soulheart looking out for us.”
Melissa Worthington
YMCA of Greater Houston
Scaling With HubSpot
With HubSpot now onboarded, YMCA Houston is positioned to deepen automation, streamline campaigns, and maximize ROI. Soulheart continues to guide their strategy, helping them build momentum and scale results across all branches.
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(2013-25©)
