The Challenge
Despite a recent website redesign, Hope Force International’s organic growth was not keeping pace with their mission. By the end of March 2025, their site ranked for just 143 keywords, which fell far short of its potential.
The team knew they needed to improve their organic presence, but without a clear strategy, content was published only sporadically and without focus. As a result, their visibility and impact remained limited.
At the same time, their needs were clear. They wanted to:
Increase visibility around disaster preparedness and volunteer training
Build a stronger, more engaged email list
Reach people in crisis at the exact moment they were searching for help
To achieve these goals, the first step was to dramatically grow relevant, targeted traffic to their site by expanding their keyword footprint.
Our Approach
We developed a strategy that aligned with Hope Force International’s mission while addressing their need to grow both organic visibility and their email list. The plan focused on leveraging the downloadable resources already available on their website as the foundation for a targeted content campaign.
Using our Hub and Spoke Framework, we built out complete topic clusters for each resource, ensuring full coverage of search intent and driving visitors toward high-value downloads. For each topic:
We conducted keyword research to identify relevant subtopics and validate search demand.
We created a Hub page supported by Spoke articles to establish authority and improve internal linking.
We implemented strong calls to action within each article to encourage resource downloads and drive email sign-ups.
All content was produced using Soulheart’s replicable, internal system for maximizing AI’s potential to deliver high-quality, SEO-optimized articles that actually rank. Once published, the content was fully integrated into Hope Force’s site structure and organized to maximize both visibility and conversions.
This targeted approach combined inbound marketing best practices with a data-driven content strategy to deliver measurable growth quickly.
The Transformation
In just four months, Hope Force International saw their organic presence completely transformed. Their site grew from 143 to over 3,200 organic keywords, resulting in a massive increase in visibility for their mission.
That growth wasn’t just numbers — it translated into real impact. Resource downloads increased significantly, more people in crisis found their site when they needed help, and more visitors discovered how to get trained as reservist volunteers or support the mission financially. The strategy even boosted their domain authority and earned new backlinks, setting them up for continued success.
Their team was thrilled with the progress. As Maddie from Hope Force put it, the results exceeded expectations and positioned them to reach more people with preparedness resources and hope in times of disaster.
Metric | Before (March 2025) | After (July 2025) |
Organic Keywords | 143 | 3,200+ |
Resource Downloads | Baseline | Significant increase |
Domain Authority | Lower | Improved |
Backlinks | Fewer | New backlinks earned |
Visibility and Reach | Limited | Expanded dramatically |
The Results
By implementing a focused hub and spoke content strategy, Hope Force International saw their organic keyword footprint grow by more than 2,138% in just four months, increasing from 143 to over 3,200 keywords. This surge in visibility not only strengthened their presence in search but also drove more people to discover and download their preparedness resources.
As a result, their team reported increased awareness of their mission, more people reaching out in times of crisis, and greater engagement from potential donors and volunteers. The strategy also boosted their domain authority and attracted new backlinks, laying a strong foundation for continued growth and impact.
"We are thrilled with the results Soulheart delivered. In just a few months, we’ve seen our visibility grow far beyond what we thought was possible, and more people than ever are finding our resources and learning about our mission. It’s exciting to see this kind of momentum, and we’re so grateful for the expertise and partnership that made it happen."
Maddie Ramos
Hope Force International
What’s Next?
The success of this initial strategy has opened the door for even greater opportunities to grow Hope Force International’s reach and impact. Moving forward, we are continuing to work alongside their team to build on the momentum already created.
The next phase of the strategy will focus on expanding into additional subtopics that deepen their authority on disaster preparedness and volunteer training. By continuing to develop comprehensive topical coverage, we aim to help Hope Force demonstrate unmatched expertise in their field and dominate search results for the topics most relevant to their mission.
We also identified new opportunities to target topics where competitors are currently ranking. By closing these gaps, we can further increase their visibility, attract even more people searching for help, and position Hope Force as the go-to resource in moments of crisis.
Together, we’re creating a long-term foundation that not only drives traffic but also connects more people to the hope and relief they need.
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(2013-25©)
