Last week, we talked about 4 Reasons Why Content Calendars Are Essential. Today, we’ll consider what goes into making a content calendar, and how you can do it so that it saves you time in the long run. It’s important to take a top-to-bottom approach when making a content calendar. Keep the main purpose and
3 Steps to Find Your Audience on Social Media
It can be overwhelming when you try to find your audience on social media. There are so many people on social media – how on Earth do you choose the right ones to tell about your product? In some ways, the answer’s pretty simple. The right ones to market to should be the ones who
Web Developers or Web Builders: How to Choose
When deciding on whether you want to hire web developers or use web builders, there are several things to keep in mind that will help you make an informed decision. It’s important that your website functions well and works for your business, and making this decision will take you one step further in that process.
3 Quick-Fix Design Mistakes
At Soulheart, we’re passionate about quality design. First impressions make all the difference – and creating a website that’s eye-catching and easy to use could be the difference between landing a great client and being passed over. We’ve noticed three common design mistakes that come up on the web often. What surprises us about them
How to Research The Best Keyword Strategy For Your Brand
Last week, we dug deep into the idea of Using Keywords to Further Your Mission. But we ended up on a bit of a cliffhanger – once you have your mission, you still have to create the right keyword strategy to make your vision a reality. The first step to finding a keyword strategy is
4 Reasons Why Content Calendars Are Essential
Last week, we talked to Olivia Davis, the content strategist at Soulheart, who gave us a breakdown about how content strategy works. Today, we’ll look at an essential element of a successful content strategy — content calendars. A content calendar – marking down the dates for social media posts, blog posts, and other types of