An effective email newsletter is an essential part of creating a content strategy. An email newsletter is content delivered straight to a potential customer’s inbox directly from your brand. It can contain anything that your brand wants, but each newsletter should be created to increase the likelihood of an eventual sale while providing quality content.
Creating a content strategy shouldn’t induce a headache, but that doesn’t mean that it’s easy. An effective content strategy will show you how to align your content – social media posts, newsletters, blog posts, and otherwise – with your company vision. Today, we’ll guide you through the six-step process that Soulheart uses to generate and
In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #3, featuring quality content on your website. What makes up quality content? A quality article by itself doesn’t immediately make
Last week, we talked about how to get a content calendar up and running. However, as useful as a content calendar is, it won’t make a difference if the content you produce isn’t top quality. And by top quality, we mean readable. Today, we’ll focus on three writing tips to create more readable text. Remember
Last week, we talked about 4 Reasons Why Content Calendars Are Essential. Today, we’ll consider what goes into making a content calendar, and how you can do it so that it saves you time in the long run. It’s important to take a top-to-bottom approach when making a content calendar. Keep the main purpose and
Last week, we talked to Olivia Davis, the content strategist at Soulheart, who gave us a breakdown about how content strategy works. Today, we’ll look at an essential element of a successful content strategy — content calendars. A content calendar – marking down the dates for social media posts, blog posts, and other types of