Creating a content strategy shouldn’t induce a headache, but that doesn’t mean that it’s easy. An effective content strategy will show you how to align your content – social media posts, newsletters, blog posts, and otherwise – with your company vision. Today, we’ll guide you through the six-step process that Soulheart uses to generate and
Feature Quality Content
In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #3, featuring quality content on your website. What makes up quality content? A quality article by itself doesn’t immediately make
3 Writing Tips for Next Level Blog Posts
Last week, we talked about how to get a content calendar up and running. However, as useful as a content calendar is, it won’t make a difference if the content you produce isn’t top quality. And by top quality, we mean readable. Today, we’ll focus on three writing tips to create more readable text. Remember
Getting a Content Calendar Up and Running
Last week, we talked about 4 Reasons Why Content Calendars Are Essential. Today, we’ll consider what goes into making a content calendar, and how you can do it so that it saves you time in the long run. It’s important to take a top-to-bottom approach when making a content calendar. Keep the main purpose and
4 Reasons Why Content Calendars Are Essential
Last week, we talked to Olivia Davis, the content strategist at Soulheart, who gave us a breakdown about how content strategy works. Today, we’ll look at an essential element of a successful content strategy — content calendars. A content calendar – marking down the dates for social media posts, blog posts, and other types of
Content Strategy: The What + Why Behind Website Copy
As a part of our new series 5 Essential Elements of a Successful Web Strategy, we’re going to look at content strategy to understand why it’s an essential part of a successful company website and some tips on how to do it effectively. We sat down with Olivia Davis, the head of content strategy at