Marketing is key to business success, but if you’re not a marketing professional, you can’t be expected to know how to create a solid marketing strategy! As the internet is used by more people every day, digital marketing is a pressing need for every business, including yours. How do you keep up? That’s where your secret weapon comes in — a digital marketing agency.
You need an agency that will advocate for your business as a true partner. Your company exists because you are good at what you do, and digital marketing agencies are there to provide the essential tools to make your voice heard across the virtual world.
Before we dive into how to make the right choice, here’s some context on what exactly digital marketing is and the ultimate guide to what a digital marketing agency does.
What makes a great digital marketing agency?
1. Transparency and Credibility
As a client, you are taking a risk by entrusting your public image to a team of people outside your organization. Trusting the people you are working with should be a priority. When you interact with an agency, it should build your confidence that they can deliver the results they promise. Digital marketing agencies that give customers false expectations, or no expectations, don’t treat you fairly.
Look for easy-to-access information about the agency, their history, and their clients. These are good indicators of an authentic team. If they’re transparent about what’s needed to serve your business well, it’s a good sign they’ll be honest and worth your time.
2. Experience and Specialization
Finding out the agency’s experience in projects similar to yours should be a major part of your research process. Does the company have a sizable portfolio? What sort of companies does this agency have experience promoting? Look for testimonials from past clients for insight on their experience.
It’s also important to consider the specialty of the agency. Is their skillset skewed toward a certain area of marketing, but weak in other ways? Check out their website and social media and how they claim they can help you.
3. Strategy and Technical Tools
Digital marketing is multi-faceted, and an agency’s approach may radically change your end results. You should pursue a team that obviously understands the importance of an inbound marketing strategy, automated marketing systems, and knows how to innovate and take bold steps. The agency’s website should lay out their plan to help you progress through their customer journey so you know exactly what you are paying for.
The technical tools of a digital marketing agency are important parts of what they have to offer. Look into the software that the agency works with and the benefits and drawbacks of that system. Not all marketing softwares are created equal!
Compare the prices of digital marketing agencies that offer similar services. How can you get the most bang for your buck? Working with a team that offers the most added value to your company based on relative cost will leave you satisfied with your choice.
There’s a lot of research that goes into this process, but your time and money is worth choosing the right agency! Remember, the perfect marketing fit for another company might be nearly useless for you, so take your time to make a wise decision.
What makes a digital marketing agency right for you?
Now that we know what areas to look at, what makes a digital marketing agency right for you?
1. Alignment with Vision and Goals
Each digital marketing agency has its own atmosphere and culture that will affect your experience. Pay attention to their mission statement — if it aligns with your mission, then you’ll be starting off on the right foot with a team that understands you. Even more specifically, their proposed plan should take your company in the exact direction of your goals. They should encourage a series of direct actions that will open more doors for your business in all the right ways.
2. Fit with Availability and Budget
Reaching out to a digital marketing agency should be straightforward and simple. You want a group of people that is interested in advancing your vision and has the capacity to personalize your experience. You are busy, and you need a company that respects your time and is ready to help.
You’ll also need to decide the kind of budget your company can dedicate toward marketing and look into which agencies best fit that plan.
Why is Soulheart an excellent digital marketing agency?
Soulheart is Mission-Oriented.
Soulheart is passionate about making a difference, and we work with world-changing companies. We help them fulfill their purposes and improve the realities of the people they serve. We strive to fully support our clients’ missions and to keep our work connected to their heart.
Soulheart is highly personal.
When you hire Soulheart, our attention is yours. We work with our clients to overcome obstacles and improve our efforts. We become an extension of your team so you can focus your efforts on your mission. Soulheart will be your biggest supporter.
Soulheart has considerable expertise.
We are a HubSpot Certified Solutions Partner, which means we work with software and strategies that are on the cutting edge of inbound marketing. Our team is constantly learning and adapting to find the best solutions. Clients trust Soulheart because we deliver results and produce growth. Our portfolio and case studies are evidence that we keep our promises.
Does it sound like Soulheart could be the type of digital marketing agency you’re looking for? Please put us to the test!