Know your Audience

If you don't know how your audience thinks, you'll never nail down how to resonate with them through your copy.

In the video below, content writer Madison explains why getting to know your audience's mindset is one of the best ways to write content that gets real results.

Interested in learning more about effective content writing for marketing? Book a call with a Soulheart strategist today.

Watch the Video: Get to Know how your Audience Thinks 

https://www.youtube.com/watch?v=ALK6l9FYVe0

Read the Video Transcript

Hey friends, it's Madison with another content writing tip for you. So I don't know about you, but there have been times where I've written something that I thought was pretty good but then I ended up like no traffic or feedback from the people that I was trying to reach. The problem was that I wasn't doing my research ahead of time to know what my audience really wanted from me. I know what I wanted to communicate but I didn't really understand their mindset and I wasn't prioritizing that. So when you sit down to write your next piece of content really think through what your audience mindset and their motivation might be. For instance are operating out of place of fear or out of a desire for something and then how can you adjust that and if you haven't already made sure that you have nailed down your target audience and you've creation buyer personas and things like that so that you know what your audience really needs. So I hope that gives you some ideas of how to get to know your audience's mindset and prioritize that in your content writing, and I hope your content writing and I hope you have a great week! Thanks!