In the era of the influencer, Instagram and social media in general can feel a bit intimidating, especially when you throw digital marketing in the mix. You post content, but are met with little to no followers or engagement, left wondering where you went wrong.
We’re here to let you in on a little secret, growing your Instagram is easier than you think! And we’ll show you the ropes with these five helpful hints.
How to Organically Grow Your Instagram – Bring It Back To The Basics:
Before we get into the nitty-gritty of growing your follower base, let’s start with humanizing your brand. Something as small as adding a bio to your profile really helps form the foundation of your brand identity. Image captions, a proper username and a profile picture lets consumers know your brand is credible. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account profile is essential. A great phrase to remember is one you probably heard a lot growing up: “keep it simple, stupid.” Keeping your username as search friendly as possible is key. Stay close to your actual business name, and avoid special characters and numbers. If your business name is longer, shorten it to something your audience would recognize. No one wants to follow or engage with “user43975.”Parallel Your Content Across Platforms
Much like the content being pushed out in other marketing channels (newsletters, emails, etc.), you’ll want to schedule and keep a consistent content calendar for your Instagram as well. This includes:-
Scheduling posts
-
Timing your posts
Stop, Collaborate and Listen
Vanilla Ice said it best. Partner and collaborate with other brands, organizations and people. Take a page out of Jaeda Webster’s book, Soulheart’s very own IG queen:I grew a new account organically to over 5k in under 5 months by one major mindset shift – instead of fighting the algorithm, work with it.
We’ve all heard it before – “the algorithm is killing my engagement!” But realistically, Instagram has tweaked and tweaked their algorithm to ultimately connect creators with their niche audience. They’re a business after all, and the more people spend time on their app, the more their business thrives. The algorithm tends to favor creators that do the following things because they contribute toward content consumption:
|
