Why is digital marketing important?
A recent study found that people spend an average of “23 hours a week emailing, texting and using social media and other forms of communication.” This means that your consumers are spending close to an entire day online, and that doesn’t count work they do over the internet as well. So, if your consumers are online, you should be too.
Digital marketing can be a lot of work, though, especially if you are trying to go it alone. It may be time to consider hiring a digital marketing agency — let’s look at 10 reasons why.
1. Digital Marketing Agencies are Experts in their Field
There are plenty of businesses who are great at marketing using their internal resources alone. But when you look at the scope of what a solid digital marketing strategy takes, it can be pretty overwhelming for a small team, let alone one person. Not only are there multiple platforms you should be active on — social media, email marketing, and an optimized website just to name a few — but there’s also the job of analyzing the data, following up with new leads, and much, much more.
Hubspost says that when doing a digital marketing campaign in-house, “There is a learning curve that requires a time investment, as well as a period of trial and error.” This can take too much of your precious time.
Digital marketing agencies have teams of experts that know what it takes to be successful. They have already passed the learning curve and have lots of experience that will be useful to your marketing campaign.
At Soulheart, we apply our knowledge and strengths to the overall strategies and goals of our clients, taking care of the things they don’t have time for. Learn more about why our clients choose Soulheart for inbound marketing.
2. A Digital Marketing Team Has Your Best Interest in Mind (You Are Still in Charge)
Not only does a digital marketing team have experience, but they are working for you. Their goal is to accomplish your goals and bring about your vision for your organization.
Our Soulheart team wants to help our clients focus on their mission by spreading their message to the world. We partner with you to help your organization grow into its full potential.
3. Practiced and Skilled Problem Solvers
Digital marketing experts know what it takes to solve problems that arise. They have seen and solved many marketing issues and can quickly identify what needs to be done. But a problem with marketing doesn’t necessarily mean a pamphlet with a typo was sent out. It could be as simple as your organization not reaping the benefits it could from your website.
Soulheart can audit your website and SEO standing to help you pinpoint where your marketing efforts may be falling short. We analyze areas of your site and marketing efforts like:
- Your current Google ranking
- The functionality and ease-of-use of your website
- SEO opportunities you may be missing
With this information, a good digital marketing agency can create and execute a plan to increase website traffic.
4. Faster Results
Working on any marketing campaign is a big task. And definitely too big to do by yourself when you’re juggling other responsibilities. Instead of letting yourself or other team members get overwhelmed, a team of skilled professionals can help alleviate your load and bring a wealth of knowledge to areas that may feel confusing. By hiring a digital marketing agency, you can get more work done on campaign tasks, speed up and refine your processes, and ease your workload overall.
As a digital marketing agency, Soulheart will help you grow your organization, and fast. Learn more about our marketing services here.
5. You can devote more time to other critical business functions
Developing a single marketing campaign in-house can take 40+ hours. That’s over a work week’s worth of time that you could be focusing on other functions, like product development. Hiring a digital marketing agency with expertise in marketing automation can eliminate a lot of your day-to-day busy work.
Partnering with you and your organization, Soulheart acts as an extension of your team so you can focus on the good that you do. Learn more about marketing automation.
6. You Get to Delegate
Your goals are what drive your organization, so you might be worried that an agency doesn’t have your vision. If you don’t do it yourself, it won’t get done correctly, right?
When you hire a marketing agency, you are in charge. But thankfully you don’t have to do everything yourself. Instead, your agency takes over whole areas of your marketing strategy, carrying out your vision while you provide the direction and feedback for what you want them to accomplish for you.
At an agency like Soulheart, your goals become our goals. We listen to your goals and strive to make them a reality. We bring expertise for marketing, but only you know your business and what you hope to achieve.
7. Making the Most of Your Resources (Time and Money)
By now, you can see that hiring a digital marketing agency saves you a massive amount of time. A team of experts eliminates your busy work. But this can also save you money.
The trial and error phase of developing a good marketing strategy can be expensive if you try doing it in-house. By hiring digital marketing experts, this phase can be avoided altogether, producing quality material from the start.
8. Tracking Your Digital Audience
Marketing agencies use powerful software to track your customer’s journey, and a good agency will teach you how to use it, too. This software can identify where customers are seeing your name, clicking through to your website, and what actions they take after that. Knowing which customers found your organization and where allows the marketing team to direct messages to the most receptive audience.
At Soulheart, we partner with HubSpot for most of our conversion tracking, and we have seen major successes for our clients through these tools. Discover more about our conversion tracking tools.
9. Agencies Bring New Ideas and an Outside Marketing Perspective
Insiders of an organization know the language, know the product, and know the mission and vision. Often, this can lead to marketing collateral with too much industry language the reader doesn’t understand. It also can bring about tunnel vision in your marketing strategy, keeping you stuck doing what you’ve always done.
An outside digital marketing team can take an objective look at the organization and clear up the language throughout your marketing. They also can look at the big picture more easily. Combining this with their knowledge of the market (what works and what doesn’t), a digital marketing agency can be a huge asset to the growth of your organization.
10. A Digital Marketing Agency Can Evaluate Competitors
In the business world, there will always be competition. But organizations can learn from their competitors. Evaluating what your competitors are doing well and what they are not can give your organization a boost. Digital marketing agencies look at your competitors’ strategies and take inspiration from them.
The Next Step
Hiring a digital marketing agency can relieve a huge burden from your shoulders in multiple areas. An agency can save you time and money so you are free to spend time doing the good your organization was created for.
Are you ready to take the next step? Soulheart is here to assist you in your digital marketing efforts so you can focus on changing the world through your business. Set up a time to talk with one of our experts and get started on your path to marketing success!
