A Broken Website That Wasn’t Converting
The YMCA’s newly launched website was failing to deliver. Membership and program registrations weren’t converting, broken links and security issues created friction, and a prior SEO vendor had left the site underperforming. Sales were nearly zero and organic reach was minimal, costing the YMCA revenue and community engagement every day.
Rebuilding from the Ground Up
Soulheart implemented a three-phase strategy to rebuild digital foundations and drive growth:
Redesign & Redevelopment – Created a clean, accessible website with clear navigation.
SEO & Structure – Rebuilt the URL structure and launched a comprehensive SEO strategy.
Conversion Pathways – Built new online membership and program registration funnels, along with high-converting landing pages for key programs.
Additionally, Soulheart supported YMCA leadership by helping the VP of Marketing pitch digital improvements to the CEO and stakeholders, ensuring alignment and buy-in at the top.
From Broken to Thriving
The YMCA’s digital presence was completely transformed. Their new website was optimized for user experience, search visibility, and conversion. Online membership sales began to grow steadily, and program registrations saw significant lifts. This new foundation allowed the YMCA to reach more people, increase revenue, and expand their community impact.
Growth That Continues
Soulheart’s partnership with the YMCA has extended for more than 7 years, producing lasting impact. Together, we’ve helped secure awards, grants, and even national recognition, with the YMCA’s CEO invited to speak before Congress about their food insecurity programs. Conversions and growth remain at the center of every campaign — from digital ads to donor communications.
“Josh and the team at Soulheart helped us overcome some major obstacles that allowed our Y to grow nearly $2 million. We are so grateful for their team and partnership and highly recommend them for anyone looking to grow your brand and generate more revenue.”
Lara Wilson
YMCA of Greater Montgomery
Sustaining Impact Through Reliable Web Hosting & Support
The YMCA of Greater Montgomery continues to build on its strong digital foundation with Soulheart as a long-term partner. We host their website, provide vital updates, and ensure it remains secure and high-performing. By keeping their site fast, stable, and up to date, we give the YMCA confidence that their digital presence will continue fueling growth, community engagement, and lasting impact.
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(2013-25©)
