How To Succeed on YouTube
How does a business or organization succeed on YouTube? Businesses and organizations can succeed on YouTube by learning how to produce effective YouTube videos, creating a YouTube strategy, optimizing their video content for YouTube SEO, and utilizing YouTube ads. If your company or nonprofit organization is ready to start using YouTube for your marketing efforts, read our strategy guide!
YouTube has become an essential platform for businesses and organizations who want to succeed in today’s digital landscape. With its powerful capabilities to reach a wide audience, YouTube offers numerous opportunities to create content that can strongly engage viewers and help establish your brand or organization.
By leveraging the power of video marketing, companies and organizations can create effective videos that will inform viewers about their products, services, events, and programs. Crafting compelling content that is well-produced and engaging can help ensure success on the YouTube platform.
In this guide, we’ll walk you through all the different ways businesses and organizations can use YouTube to skyrocket their digital marketing efforts!
Creating Effective YouTube Videos
So, how exactly does a business or organization start creating good YouTube videos? The process can be divided into three stages: pre-production, production, and post-production.
During pre-production (before you start filming), you’ll need to define your goals and target audience. Nailing down our videos’ objectives and who’s watching them helps you during the next step – planning your content and storytelling. Think of video ideas that promote your objectives and resonate most with your audience.
Production is when you start filming. While you don’t need to spend money on fancy, Hollywood film gadgets, you should invest in quality video equipment. At the end of the day, videos with higher quality perform better on YouTube. Equipment to invest in includes:
- Editing software
Post-production is everything you do after the video is filmed. When uploading your YouTube videos, make sure you optimize video titles, descriptions, and tags. Promote your videos on multiple social media channels, emails, and your website to bring in more views. And use YouTube’s analytics tools to see how your videos are performing, that way you can constantly improve them.
Mastering YouTube Strategy
A YouTube strategy is a plan of action that outlines how you’ll use the platform to achieve your goals. YouTube strategy involves all the things mentioned above, and more.
A part of your YouTube strategy includes engaging with your audience. Dedicate a portion of each video to encourage your audience to leave comments below, especially about suggestions for more video content they’d like to see. Try to respond to those comments and make it a point to produce videos your audience is asking for.
Consider live streaming on YouTube! It’s a great way to connect with your audience in real time!
YouTube Content Strategies
Are you stuck on what YouTube content to make? Don’t sweat it! You have a plethora of YouTube content types to choose from.
- How to guides: these videos walk viewers through how to make or do something themselves.
- Build with me: behind-the-scenes videos about your business or organization.
- Reviews: show authority by giving your opinion on products related to your industry.
- Education: teach your audience about a subject you’re an industry expert on.
- Challenges: fun and relevant YouTube trends that get more eyeballs on your channel.
Your YouTube content matters, especially as YouTube is proving itself to be extremely relevant in modern digital marketing. Don’t post just anything; strategize your content.
Did you know YouTube has the second largest search engine on the internet, only next to Google? So if you are looking for the answer to how to succeed on YouTube, you must optimize your videos to be found by searchers on the platform. YouTube optimization is key to getting your videos seen, especially by your target audience.
Keyword research is the first YouTube SEO strategy you’ll want to implement. You can use websites like Google Trends, YouTube Autocomplete, and keyword research tools to identify relevant keywords your audience is searching for. Then, you’ll incorporate these keywords in your video titles, descriptions, and tags.
YouTube optimization also means creating and using compelling video titles and thumbnails. They’re proven to increase the click rate on your videos! Keyword-rich video descriptions have been shown to increase watch time as they give viewers a better idea of what the video will be about. This is great for YouTube SEO!
Increasing YouTube Video Views
Learning how to optimize your videos for YouTube’s SEO is step one to increasing YouTube video views. Step two is studying the most successful channels on YouTube and taking a page from the biggest YouTubers.
Some YouTube channels like Good Good, a golf channel, specialize in long-form videos (we’re talking, hours long). Normally, videos that are too long are a no-no because the average viewer’s attention span is low. But Good Good knows their audience of golf enthusiasts is looking for long-form content.
The famous Mr. Beast produces extremely high-quality content that racks up views like no tomorrow. Dude Perfect, a comedy meets sketch show channel, utilizes playlists that make videos easier to binge.
The Ramsey Show Highlights uses a smart tactic of connecting their main channel to their other channels, giving viewers more opportunities to engage with them. George Kamel, a Dave Ramsey employee, has perfected the art of video editing and scripts. Alex Hormozi’s honest content keeps his fans loyal and coming back, and Grant Cardone, a business guru, posts tons of shorts that are proving to increase YouTube views.
Finally, Pastor Craig Groeschel makes sure his videos have chapters (time stamps with descriptions) so he can appeal to viewers who want to watch all of his content and those who only want to see select portions. There are so many YouTubers businesses and organizations can learn from. The strategies are endless!
A big part of YouTube strategy is YouTube ads. Advertising on YouTube allows you to target audiences based on demographics, interests, and even specific keywords. YouTube ads are also extremely flexible. You can choose from various types of YouTube ads, including skippable in-stream ads, non-skippable in-stream ads, bumper ads, and more.
YouTube advertising also provides in-depth analytics and performance insights. You’ll be able to analyze your YouTube ads’ views, engagement, and conversions, tweaking your campaigns along the way.
YouTube Bumper Ads
A specific type of YouTube ad businesses and organizations should consider is YouTube bumper ads. A major benefit of YouTube bumper ads is that they can’t be skipped. Including bumper ads in your marketing is a great strategy for how to succeed on YouTube.
YouTube bumper ads are six seconds long max and therefore, very cost-effective. They’re also proven to increase reach.
To create a successful bumper ad, we advise the following:
- Focus on a single message.
- Be creative.
- Optimize for mobile.
- Measure and optimize your ad.
Work with Soulheart for YouTube Consultation
At Soulheart, we can provide YouTube consultation for businesses and nonprofit organizations. We can walk you through the best strategies for your company or organization and provide services like:
- YouTube search engine optimization
- Graphic design for thumbnails
- Copy for video scripts
With our guidance, you can create engaging videos that will reach your target audience and draw them to your products or services. Soulheart provides advice on everything from developing ideas for content, optimizing search engine visibility, setting up effective ad campaigns, and much more.
By taking advantage of Soulheart’s extensive knowledge and experience with YouTube, businesses and organizations can maximize the potential of this video platform and increase their visibility on the web. Talk with one of our team members today about YouTube consultation and strategy for your business or organization!