YouTube Content Strategies to Supercharge Your Brand [Guide]

Table of Contents

Selecting the Perfect YouTube Content: A Comprehensive Guide

What is YouTube content? YouTube content refers to the various types of videos that are uploaded and shared on the popular video-sharing platform, YouTube. It encompasses various content, including vlogs, tutorials, music videos, comedy sketches, movie trailers, gaming videos, educational content, and much more. YouTube content creators produce and upload their videos, which can be viewed by users worldwide. The platform allows users to explore and discover a vast array of content, catering to diverse interests and preferences.

So, if you’re interested in growing your YouTube channel and reaching a much larger audience, keep reading because this guide will help you decide what type of YouTube content you should create.

In the ever-evolving digital landscape, YouTube has emerged as a powerful platform for brands to connect with their audience in new and engaging ways. With millions of viewers worldwide, creating YouTube content has become an essential component of brand marketing strategies. But with so many possibilities, it can be challenging to determine what type of YouTube content is best suited for your brand.

In this blog, we will explore various types of YouTube content that brands can create to effectively communicate their message, establish credibility, and ultimately, foster meaningful connections with their target audience. Whether you’re a small startup or an established corporation, this guide will provide valuable insights to help you navigate the world of YouTube content creation and make informed decisions for your brand’s online presence.

How to Guides

For over a decade now, do-it-yourself (DIY) projects have been all the rage (thanks Pinterest!). So, it’s not surprising that “how to [blank]” is not only a popular search term on YouTube, but one that yields tons of results.

Businesses and organizations can get creative with the types of how to guides they create on YouTube. A food bank, for example, can create a “how to make a food emergency box” video to get more eyes on their charity.

Image of a woman making a fashion video representing Soulheart's blog titled What Type of YouTube Content Should You Create as a Brand?

Build With Me

Lots of businesses are taking their potential customers behind the scenes to show them how their products come to be. These videos do the following:

  • Show transparency — build with me videos show audiences that this business has nothing to hide!
  • Create trust — a business with nothing to hide is a business you can trust with your money.
  • Showcase authority — audiences can tell when a business truly believes its process is the best one!
  • Explain the “why” — build with me videos give businesses the opportunity to explain the thinking behind their process.
An image of a graph showing the explosive growth that "with me" youtube content is experiencing.


Review videos are great content, especially for businesses in the tech or software industry. When potential customers hear your honest takes on products, they’re more likely to believe you when you talk about your own.

It goes without saying that you shouldn’t make review videos on competitor’s products. But get creative with the non-competitors’ products that your customers might be using!


Educational videos are content that nearly every organization and business in any industry can create. The more you educate audiences on your cause or impact (whether you’re a nonprofit or for profit), the more you build authority and trust.

We recommend making both stand-alone educational videos and educational videos in a series. Both of these types of content will attract potential customers!

An image of a woman creating an Educational video for YouTube content.


YouTube challenges are a fun way for your channel to get more eyeballs! You can either create videos based on trending challenges you’re seeing or make up your own challenge.

If you create a video on a trending challenge and optimize it correctly, you’ll be surprised to see how many views your video can rank. YouTuber Mr. Beast, for example, made a challenge video about the Netflix series, Squid Games, which has 550 million views and counting.

Image of a man filming himself on the beach representing Soulheart's guide on video creation.

The Best Marketers Define Their Audience

YouTube’s extensive reach and ad targeting capabilities allow marketers to tailor their content to specific demographics, interests, and locations, ensuring that their message reaches the right audience.

Moreover, YouTube’s algorithm-driven recommendations help to amplify discoverability, making it easier for brands to expand their reach and grow their online presence. By incorporating YouTube into their marketing strategy, businesses can establish credibility, connect with their audience on a more personal level, and ultimately drive brand awareness, engagement, and conversions.

From our YouTube strategy guide on Soulheart Circle:

“By thoroughly researching and analyzing their target demographic, marketers gain valuable insights into their viewers’ preferences, interests, and needs. They identify the specific niche or community their content resonates with, enabling them to tailor their videos accordingly and create a strong connection with their audience. By defining their audience, these marketers can craft compelling, relevant, and engaging content that attracts and retains viewers, driving higher engagement, subscriber growth, and ultimately achieving their marketing goals on YouTube.”

Join Soulheart Circle to access our YouTube strategy guide!

Why YouTube Content Matters

YouTube enables businesses to showcase their products, share valuable information, and tell their brand’s story through videos. It matters in marketing strategy because it has become one of the most popular and influential platforms for reaching a vast global audience. The video-sharing website offers brands an unparalleled opportunity to connect with potential customers in a visually compelling and engaging manner.

Here are some quick stats that showcase YouTube’s relevance in marketing:

  • YouTube has more than 2.70 billion active users (more than a third of the earth’s population).
  • More than 122 million people visit YouTube every day.
  • 95% of teenagers are on YouTube and spend more than an hour a day on YouTube.
  • 80% of US adults use the platform.
  • YouTube is the second largest search engine in the world.
  • YouTube garners 3 billion searches per month.

Work with Soulheart for Your YouTube Content Strategy

Are you looking to take your YouTube presence to the next level? Look no further than Soulheart, a leading digital marketing company specializing in YouTube strategy and consultation.

With our expertise and deep understanding of the platform, Soulheart can help you unlock the full potential of YouTube as a marketing tool. Whether you’re a brand, influencer, or content creator, Soulheart offers tailored solutions to meet your unique goals and objectives.

From optimizing your channel and content for maximum visibility to developing a strategic content calendar and implementing effective growth strategies, our team of experts has the knowledge and experience to propel your YouTube success. With Soulheart by your side, you can confidently navigate the ever-changing landscape of YouTube, build a loyal audience, and achieve tangible results for your business or personal brand.

Don’t miss out on the incredible opportunities that YouTube offers – partner with Soulheart and take your YouTube strategy to new heights. Contact one of our team members today!

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Post by

Claudia Macdonald

Claudia Macdonald

Claudia is a content and project manager at Soulheart. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector. She loves Jesus, people, and stories.
Claudia Macdonald
Post by

Claudia Macdonald

Claudia is a content and project manager at Soulheart. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector. She loves Jesus, people, and stories.

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