Google Grant Ad Campaign Results
Most nonprofits don’t use their Google Ad Grant. Many don’t even know it exists. But when Hope Force International discovered the opportunity—and partnered with Soulheart to launch it—the results were transformational.
In our main strategy guide, we introduced the overall framework that helped Hope Force turn a dormant digital presence into a lead-generating powerhouse. This article zooms in on one key part of that journey: how their ads scaled quickly without sacrificing performance.
A Dormant Start: Where Hope Force Was in March 2025
Before Soulheart stepped in, Hope Force didn’t have a single active campaign. No ad account. No keyword targeting. No subscriber funnel.
That changed fast.
In March 2025, we launched their first set of campaigns. These were soft launches—meant to test audiences, gather click data, and establish compliance.
Metric | March 2025 |
|---|---|
Impressions | 1,500 |
Clicks | 50 |
CTR | 3.33% |
Spend | $368 |
This initial phase allowed us to analyze what resonated most, adjust ad copy, and build out the next month’s structure based on real-world user behavior.
Building Momentum: What Changed in April
With baseline metrics and real data in hand, we went full throttle in April.
We:
Expanded keyword sets based on high-performing queries
Created segmented campaigns for disasters, resources, and volunteers
Developed new lead magnet landing pages
Launched A/B tests for headlines and descriptions
Metric | April 2025 |
Impressions | 5,994 |
Clicks | 339 |
CTR | 5.66% |
Spend | $3,702 |
Subscribers | 40+ |
April’s results were a turning point. We crossed the critical 5% CTR benchmark, ensuring grant eligibility, and created a pipeline of new email leads tagged by interest.
Scaling Smart: Sustaining Growth in May
By May, the goal was to scale and sustain.
We:
Created more ads focused on specific disaster types (e.g., flood preparedness, hurricane safety)
Published blog content with CTAs that linked to downloadable resources
Launched ads targeting those blog posts to drive traffic and conversions
Conducted ongoing keyword-research to identify high-volume, mission-aligned search terms
Optimized ad group keyword lists to improve performance and maintain compliance
Metric | May 2025 |
Impressions | 7,281 |
Clicks | 365 |
CTR | 5.00% |
Spend | $5,000+ |
This wasn’t just about reach—it was about relevance. Every click was connected to a resource, tool, or invitation tied to Hope Force’s mission. New visitors didn’t just browse—they engaged.
Why This Scaling Approach Worked
There’s a myth that Google Ad Grants are too limited to be effective. We’ve found the opposite to be true—if you know how to structure them.
Here’s what made this work:
Intent-Based Keywords: Focused on urgent, mission-aligned search queries
Conversion-Ready Landing Pages: Designed for clarity and action
Constant Optimization: Weekly reporting and ongoing ad improvements
Grant Compliance: Staying above the 5% CTR line to unlock full spend
Scaling doesn’t happen with a “set it and forget it” mindset. It requires care, clarity, and consistency.
Want Google Grant Ad Campaign Results Like These?
👉 Download the Hope Force Case Study
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Let’s take your nonprofit from zero to scalable impact—without wasting another month of unused ad dollars.
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