Jan 1, 1970

The biggest marketing secret you've never realized but you've always known

The best marketing strategies are often the simplest. Discover the “secret” you already know but may not be applying to grow your business.

Joshua Brown

Jan 1, 1970

The biggest marketing secret you've never realized but you've always known

The best marketing strategies are often the simplest. Discover the “secret” you already know but may not be applying to grow your business.

Joshua Brown

THE BIG SECRET

There's a massive secret in marketing that big brands don't want you to know. And yet when you stop and think about it the secret is so widely known because you are guaranteed to use it on the daily. The cat's been out of the bag for years and yet as marketers we get continuously sidetracked by the latest and greatest techniques to get our message or brand into the world.

What is it? Well, it's actually two things:

1. The Recommendation

First up, the recommendation. Did you know that 83% of people are more likely to make a purchase based on a friend's recommendation (Chatter Matters). Word of mouth has always been a massive driver of all sorts of commerce, but considering today's social media networks allow each person to have so many more connections than at any point in the history of the world this reach is far greater

2. THE oNLINE REVIEW

According to BrightLocal, 91% of consumers between 18 and 34 will trust online reviews. In fact, Spiegel Research Center found that products with at least 5 reviews were 270% more likely to be purchased.