Let's face it: creative agencies often have their own jargon that's obscure to anyone not already immersed in the field -- and that often includes their clients.

At Soulheart, we've decided to dismantle the boundaries between our work and the people and organizations we help. We believe that this starts with clear and precise communication. Here's a list of definitions of words that will give you an equal footing in the terminology we use as we work on your project together!

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Backlinks

Black Hat SEO

Blue Links

Crawling

Indexing

Keyword - a keyword is

Keyword Dumping

Metadescription

Readability

SEO

Traffic

White Hat