No Strategy, No Engagement
The client knew social media was important but admitted they didn’t have a plan. Previous efforts were sporadic and lacked consistency, leaving their accounts stagnant. They needed:
Research on optimal posting times and frequency
Clear direction on content themes
Easy-to-execute graphics and captions
Strong CTAs and links to drive traffic
Without these elements, social media wasn’t generating engagement or bringing visitors to their website.
Building a Strategy From the Ground Up
Soulheart built a social strategy that was structured but easy for a lean nonprofit team to sustain. The four-phase approach included:
Social Media Research – Identified best days/times to post across platforms.
Posting Calendar – Created a year-long roadmap with gradual posting goals to scale up output.
Content Themes – Balanced variety with relevance, drawing from the client’s existing resources (newsletter, curriculum, podcast, blog, app).
Links, Links, Links – Optimized social bios, created an Instagram bio page on the website, and added direct links on all platforms to maximize traffic opportunities.
This system gave the client confidence and consistency in their social media presence.
From Inactive Feeds to a Traffic Engine
By following a structured posting plan and optimizing CTAs, the client’s social media channels transformed from stagnant to highly engaging. Within a year, they achieved significant increases across all key metrics — especially in clicks, which skyrocketed by over 870%.
Social Media That Drives Real Conversions
The client’s social channels became a powerful funnel to their website, driving new visitors and contacts at scale. By focusing on consistency, variety, and clear calls to action, Soulheart proved that social media — when done strategically — can deliver measurable results that fuel nonprofit growth.
“Soulheart gave us a plan we could actually follow — and the results speak for themselves. Our clicks, contacts, and engagement skyrocketed, and social media finally became a tool for growth instead of a burden.”
Confidential Nonprofit
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Scaling Engagement Even Further
With a strong foundation in place, the client is now positioned to expand their social presence even more. Soulheart continues to support them in testing new formats, building community engagement, and leveraging social content to drive deeper donor and audience relationships.
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(2013-25©)
