1. Clear Goals
As we all know, we can’t hit a target that doesn’t exist. In one sentence, why are you using social media marketing? It’s great for advertising services, events, and products in addition to increasing brand awareness. You should be as specific as possible. A goal like I want to tell 1,000 copies of my ebook is excellent because it is immediately actionable. Avoid vague goals like I want more followers and instead focus on the action that you want the customers to take. If you have multiple goals, that’s OK, but prepare to make a separate strategy for each of them.2. A Detailed Plan for Each Network
Twitter, Instagram, Facebook, LinkedIn, Pinterest, Snapchapt, Facebook Messenger…the reason why they all continue to thrive is that they are all different. On the one hand, this is great. It means you have lots of different audiences that you can reach in unique ways. On the other hand, with each different social media platform comes (you guessed it) its own strategy. The way you engage with potential customers on Facebook will be different from TikTok, Twitter and LinkedIn. Because of this, it’s essential to have a solid understanding of each platform and its audience because you try to market using it. You might find that your target audience hangs out on Instagram instead of LinkedIn – and you can tailor the overall social media marketing strategy with that in mind.3. A Posting Calendar
A social media presence is maintained by a single thing: new content. You have to keep yourself in the mind of the social media users on a regular – often, daily – basis if you’re going to really take advantage of the market. However, different platforms require different frequencies of posts and the type of posts. It’s a good idea to plan out your posts at least a week in advance. Take stock of holidays or other important events so that you can show your brand’s engagement with the world around it. When it comes time to you, you could use a post scheduler or simply go to the calendar, copy and paste the post content, and send it out into the world in under a minute. © Joshua Brown 2019, all rights reservedSocial Media Strategy FAQs
Yes, a strong social media strategy can make the world of a difference to your marketing efforts. Without one, your business comes off sloppy and doesn’t build trust with your users.
There are many different reasons you should use social media for your business marketing efforts. You can build awareness, attract new customers, inform your community what you are up to, and much more! Whatever the reason you choose to use social media for your business, you should have clear goals and a detailed plan in mind before posting.
Using a content calendar in conjuncture with a post scheduler (like the one from HubSpot that we use) allows you to plan and execute on posts in one fell swoop which frees up your time to focus on your other responsibilities.