Digital Marketing is rapidly expanding into new territory and the right agency is a must to stay relevant.
Everyone wants a digital presence that works well, grows business revenue, and helps save time and frustration. But the process of finding an agency partner that can help you create a successful digital marketing strategy that works is a daunting task.
Read on to discover 3 modern digital marketing myths you might be falling for:
1. Searching for the right agency partner requires hours of research
There is nothing further from the truth! Many partners exist to help your project be a runaway success. Agency partners have various digital strategies and techniques to improve your marketing efforts. But those can be shared in some quick correspondence. Here are the simple steps you can take to quickly find the right agency partner for your digital marketing:
- Research to find partners that look like a good fit
- Get recommendations from your network via emails, phone calls, and LinkedIn
- Send 2-3 questions to learn about a potential agency’s marketing philosophy
- Ask your team to give input on the final decision to reach out
- Reach out to one partner only
If you follow this process, you will quickly be on the road to a great new strategy for your digital marketing!
2. Only companies with dozens to hundreds of employees are the right fit for your business
Many people have bought into the lie that a company with big revenue goals needs to partner with a digital marketing agency that has the same growth. You may not realize this, but when you partner up with any group, you only have a few employees assigned to your account. Small, niché digital marketing companies are able to operate at a much higher productivity rate because of their flexibility and adaptability.
Market trends change quickly in digital marketing because of new technologies and devices regularly being introduced. Larger companies find it challenging to keep employees trained up and so they often take months to adapt. Meanwhile, a smaller, niché digital team partner can quickly decide if a trend is worth following and position your company as a leader and innovator.
3. Revenue growth is the only goal of digital marketing
Everyone wants to grow revenue and expand profits. But revenue is NOT the only goal of digital marketing efforts that work. You need to raise awareness and build trust. The right partner to help you build a strong online presence is one that talks about trust and relationships and your organization’s brand.
Brand strategy has morphed into a digital marketing strategy because of its ability to establish trust and raise awareness through impact-driven campaigns. Trust should be the biggest goal of your organization if you want to grow revenue and save time.
Don’t let the task of finding a modern digital marketing agency to help your organization advance to the next level be a daunting one. Fight against these three myths and start fueling your growth with the right partner today!