We are living in a pivotal time in the world of marketing because it is simply blowing off the charts, every day. Companies are scrambling to keep up, data that once worked is now not available due to tightening privacy laws, and social media platforms that once seemed saturated have new features that have opened up massive new markets (cue in Stories). Not to mention that advertising is BACK thanks to politics largely off the radar and consumers hungry to spend spend spend.
But what does this mean for you and how can your company leverage the trends to grow your audience and customer base? It means that marketing still matters! Keep reading to discover the three tools that can impact your marketing efforts virtually overnight.
Inbound Marketing Matters
Most of us don’t thinking of inbound marketing as a tool, but rather a philosophy. At Soulheart we’ve been using HubSpot for years and the effectiveness that resulted was the reason we joined their Solutions Partner program. With HubSpot at the helm, we’re able to track all our campaigns, make informed decisions, and utilize the power of automation to decrease our team’s workload and keep them focused on larger business issues and client happiness. HubSpot integrates with all our productivity tools and has a great support team behind their product. And let’s face it – they have some of the best content and research happening on the planet. Using a tool like HubSpot is a guaranteed way to get overnight success into your every day strategy.
Social Media Networking Matters
Too many of us have been feeling like social media is oversaturated. But the reality is platforms like TikTok and Instagram Stories and Reels have changed the game once again. Social media is not a fad and it being used by millions to generate significant wealth and income. Using these platforms to find creative ways to spread an educational message is hot and trendy. Every brand has the ability to do something fun – from service, to mortgage advice, to a million ways to make money online. Leveraging fun, engaging content is the surefire way to overnight success and building a massive reach for your brand. And don’t discount the younger audiences either as they are spending more and more every day on services and products that are interesting.
Paid Advertising Matters
The world of advertising had seemed too be simply annoying and dried up for most of us that paid attention to the 2020 Presidential race. Ads were 2x the cost for many of us due to having the same audience targets as those running races, but the latest phenomenon is simply… ads are back and better than ever. Click through rates have dropped, conversions are up and ROAS is much easier to track as tools have gotten better. Not to mention, algorithm advancements have allowed you to get faster, better results. It’s still not quite as overnight as Inbound Marketing and Social Media Networking, but the simple fact remains: every business needs a paid ad strategy.
BONUS: Video Content Matters More Than Ever
If you are completely obvious you might have missed this trend but more than likely you are consuming video content on some platform every. single. day. And so is everyone else. AdAge posted about the recent boom in the short video phenomenon and it’s increasingly becoming more accessible, more searchable (audio transcribes and podcast searches coming soon), and simply more effective. The right video can put your brand on the map and the best videos will put your brand miles ahead of your customers. The Harmon Brothers are really some of the best ones that started the trend in the video space and now it’s become the norm — no video, slow-to-buy customers. Don’t miss out on this one. Start developing your video strategy ASAP and you’ll be guaranteed to see overnight success.
There’s so much more we can share but this is a great indicator that the one takeaway you need to have in mind is this: