Google Ads for Nonprofit Organizations

Table of Contents

Why should nonprofits use Google Ads? Google Ads is an online advertising platform that enables you to create and display ads across various Google services such as the search engine, display network, and YouTube. For nonprofit organizations, Google Ads offers an excellent opportunity to reach a wide audience, increase brand awareness, and attract more volunteers and donors.

Nonprofits understand that digital marketing is vital for their organization to thrive. But did you know that Google Ads for nonprofit organizations can take your nonprofit’s online presence to the next level?

Nonprofit organizations that are eligible to receive funding through the Google Ad grant program can receive up to $10,000 per month of free online advertising through Google Ads. With this incredible opportunity, there is simply no reason for nonprofits not to take advantage of this generous offer and get their message out there to the online community.

At Soulheart, we specialize in working with nonprofits to help them apply for, create, and manage their Google Ads. We understand that digital marketing can be a challenging area for many nonprofit organizations, which is why we provide cost-effective, expert solutions to help nonprofits succeed.

3 Reasons Why You Should Be Using Google Ads for Your Nonprofit

Google Ads is a powerful tool to help amplify your nonprofit’s message and reach your fundraising goals. Here are 3 reasons why your nonprofit organization should be using Google Ads.

You’ll Reach Wider Audiences

Google Ads (done right) dramatically increase your organization’s visibility and online reach. With Google Ads, your ads will appear at the top of search engine results pages (SERPs), giving you increased visibility over your competitors and driving traffic to your site.

Your Brand Awareness Will Rise

Google Ads help you build brand awareness and recognition. By targeting specific demographics and ad placements using Google’s tools or artificial intelligence, you can reach a wider audience and build trust with potential donors and supporters.

You’ll Increase Donations

Google Ads produce excellent return on investment (ROI). By carefully targeting the right audience, optimizing your ad copy and landing pages, and tracking conversions, you can ensure your ads are performing to their full potential and driving donations and interest in your organization.

Image of team members in a meeting looking at a computer representing Soulheart's blog titled Google Ad Grants for Nonprofit Organizations.

How Do Google Ads Work?

Google Ads have powerful targeting and tracking capabilities. Your nonprofit can target specific audiences, track your ad performance, and optimize your ad campaigns for better results.

The Google Ads platform has multiple options to choose from, including Search Ads (text-based ads that appear on SERPs), Display Ads (visual ads that appear on websites across the internet), and Video Ads (ads that play on YouTube). Each ad type offers different benefits for your organization.

Google also helps you track how well your ads are performing with its reporting dashboard. You can see how many people have seen or clicked your ad, which keywords are driving traffic and conversions, and more. This data is invaluable in helping you optimize your campaigns for better results.

Image of a woman looking at her phone representing Soulheart's blog titled Google Grant Ads for Nonprofit Organizations.

What Are Google Ad Grants?

Google Ad Grants offer a $10,000 per month grant for eligible nonprofit organizations to run search ads on Google. This grant helps immensely in enabling nonprofits to spread their message and reach more potential donors.

In order to qualify for the Google Ad grant, your nonprofit organization must meet certain criteria. You must be legally recognized as a 501(c)(3) organization in your country or region, have an active website with valid content, and comply with Google’s advertising policies.

Image of man smiling with his computer in front of him representing Soulheart's blog titled Google Ads for Nonprofit Organizations

How Does Soulheart Help With Your Google Ads Grant Application?

Soulheart’s experienced and certified paid ads and pay-per-click (PPC) specialists walk with nonprofit organizations through the entire Google Ads grant application process, ensuring that your nonprofit’s application meets Google’s strict eligibility criteria and that your ads are optimized for maximum impact. And even if your nonprofit is rejected for a Google Ads Grant, We’ll create unique ad campaigns for your organization, utilizing best practice techniques based on our years of experience in the nonprofit PPC space.

How Else Does Soulheart Help Nonprofits With Google Ads?

At Soulheart, we couple our Google Ads solutions with conversion-focused landing pages. Our landing pages are optimized for higher semantic richness where the copy and design align with the ads helping to improve your conversion rates.

We believe that a collaborative partnership between our agency and your nonprofit is the key to a successful digital marketing campaign. We offer personalized guidance and support every step of the way and are committed to helping your nonprofit achieve its goals and make a difference in the world.

Set Up Your Google Ads With Our Ads for Nonprofits Course

Google Ads are an incredibly valuable tool for nonprofit organizations, and with a Google Ad grant, you simply can’t afford to pass up the opportunity to get your message out there and increase your online impact. If you’re interested in helping your nonprofit take advantage of the Google Ad grant program, take our Ads for Nonprofits course! With over 30 lessons, you can become a paid ads pro!

Image of the Google Ads Certification badge which is a yellow ribbon with a magnifying glass.
Google Ads Certified

Google Ads for Nonprofits FAQs

Hire Us Today

Bring your brand out of the shadows into the spotlight with Soulheart. Our comprehensive digital marketing services will give you the thrust you need to grow.

View Our Services

Your organization can grow with Soulheart.

Post by

Claudia Macdonald

Claudia Macdonald

Claudia is a content writing specialist at Soulheart. After graduating from Arizona State University, she started her career in copywriting and content production. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector for many years. She enjoys using her copywriting skills to help meet marketing goals. Besides her passion for writing, Claudia loves Jesus, people, and stories.
Claudia Macdonald
Post by

Claudia Macdonald

Claudia is a content writing specialist at Soulheart. After graduating from Arizona State University, she started her career in copywriting and content production. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector for many years. She enjoys using her copywriting skills to help meet marketing goals. Besides her passion for writing, Claudia loves Jesus, people, and stories.

You May Also Enjoy...

Soulheart Circle

Join our Circle

Community, networking, & education

We bring together impact-driven business leaders and entrepreneurs to collaborate with one another, share new marketing trends, and educate them through Soulheart Circle, so they can reach their business goals.

Soulheart’s Monthly Marketing Review

Join more than 6,500 Business Leaders and Marketers to gain monthly insights designed to help you grow your marketing and learn what’s trending. Value-driven content delivered straight to your inbox once a month.