In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #2, using a fast web hosting service.
What is a web hosting service?
It’s how your website gets online and stays there. A web host will connect your site to a server that they maintain. This means that you don’t have to worry about your website going down or becoming slow – it’s your web host’s job to make sure that it’s always up and running. A great web host also makes sure that any sensitive information stored on your site is secure and that it is always updated properly.
Why is using a fast web hosting service a great marketing strategy?
It’s in the numbers. Customers have zero tolerance for slow websites. If your website takes more than 2 seconds to load, you’re losing potential sales. In fact, 47% of customers expect that your website will load in less than two seconds. If you go over that, you’re facing a 7% decrease in conversions.
The impact of a slow website cannot be overestimated. The good news, though, is that there are things that you can start doing today to make sure that you’re not reaping the consequences of poor web hosting.
How do you apply today’s tip right now?
Here are three steps to applying today’s tip:
1. See where you stand
As with anything, you’ve got to know where you are before you can set a new destination. See how your website measures up by going to this website. Enter your web address and start the test to see how fast your site is loading. Is it under 2 seconds? If so, you are doing great with your load times. It would be a good idea to check it periodically throughout the week, especially during times of high traffic, to make sure that your website is consistently fast. If you’re not clocking in at under 2 seconds, or want it to be even faster, then have a look at tip #2.
2. Do some research
Think about the things that you need from a web host. Are you only concerned about speed, or interested in things like security and personable assistance with your website? Compare the different types of web hosting services offered online. We’ve created a checklist for you to see the types of services that different web hosts offer – click here to give it a look!
3. Consider investing in a quality web host
There’s no way around it. Poor web hosting isn’t worth what it costs you: an unreliable website, uncertain security, and little human interaction. When you decide to make a monthly investment in your web host, you will see profits increase simply because your website will be up and running consistently – and it will be fast.
Finding a quality web host is really a no-brainer investment because it will quickly provide you a return on investment by providing your potential customers a superior web experience.
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