The best marketing campaigns offer solutions.
The best things in life aren’t free. But the best marketing campaigns often focus on the free.
For years I was convinced that the way to grow business was to do free work, offer free audits, or make free products.
And it’s true – it works.
But then I discovered something else. That everything depends on the audience and the offer.
The people most intrigued by your products or services are the ones you serve. They are the ones you wake up every day to do what you do. And everything must be a reflection of the audience you want to attract.
Your audience has so many different needs, wants, desires, hopes, dreams. And the offer or offers that you create have to be solving real problems your audience faces.
But the secret sauce of it all is when you change the offer based on the audience. When you know when someone is highly engaged with your brand and you swap between just standard universal offers, to customized and personal ones.
Doing that is how we took Soulheart to a new level. How we’ve helped our clients go to a new level. And ultimately how we believe you can transform your organization to better serve your customers.