Social ads are a powerful tool in inbound marketing. These days, think of social media not as a forum for conversation and connection, but rather as one humongous database with customer information for every company imaginable.
With social advertising targeting, you don’t have to wonder whether your ad will show up in front of your ideal buyer. You can tailor your campaign to show up in front of the exact demographics, location and interests of the people you’re trying to reach.
Can social ads fit into an inbound marketing strategy?
The targeting you can achieve with socials ads fits perfectly into the inbound marketing methodology that seeks to:
- attract visitors to your website
- engage visitors and turn them into leads
- delight customers so that they become your best promoters
With social media advertising, you can reach your target audience at each stage in your organization’s buyer’s journey in a cost effective way. When paired with other inbound marketing tools like landing pages and an email marketing campaign, you will be reaching the exact people who you want to become your eventual customers.
Three ways to use social ads to improve your inbound marketing
1. Increase the size of your audience and lead them on a customer journey
Using lookalike audiences and other targeting methods in Facebook advertising, you can expand your marketing reach to people who fit your exact buyer personas. From there, you can tailor interactions with your social ads that lead them down your buyer’s journey, taking them from awareness to consideration to decision, all the way to a sale.
2. Provide relevant, helpful solutions to your target audience
Through your social ads, offer something that your target audience will find valuable and helpful. This can be a downloadable guide, checklist, whitepaper, or template. Choose something that educates or solves a problem that your customers experience and that your product or service can ultimately solve. But don’t just give your value away for free — be sure to gather contact information from your audience in exchange, either through Facebook lead generation ads or through landing pages and forms.
3. Delight your customers and keep the flywheel going
Inbound marketing with social ads is not just about getting the lead and converting to a sale. Keep the momentum going by providing them with even more value over time. Try retargeting ads with special offers and content that your customers will enjoy. When you delight your customers, they become the promoters of your brand and bring in even more new business.
Get started with social ads
Ready to start improving your inbound marketing strategy using social media ads? Check out our Lead Ads Blueprint. This blueprint will teach you to launch your first Facebook lead ads campaign.
Soulheart is here to help if you want further guidance putting together successful social ads that improve your inbound marketing. Click here to schedule a call with a Soulheart strategist to learn more about how our ads services can help you reach your goals.