At Soulheart, we’re always looking for tools that help mission-minded businesses and nonprofits work smarter, not harder. That’s why the latest update from OpenAI caught our attention—and we think it deserves yours too.
OpenAI just launched a Search-powered Product Discovery experience inside ChatGPT, and it’s a leap forward in how we research, ideate, and make confident buying decisions. If you’re someone who juggles strategy, content, and digital tools (hello, marketing directors and nonprofit leaders!), this new feature is about to make your life a whole lot easier.
💡 What Is The ChatGPT Product Discovery Tool?
The new product discovery tool uses ChatGPT’s search capabilities—powered by Bing—to help users find and compare real-world products directly inside the app. Think of it as a supercharged research assistant that doesn’t just pull random reviews or outdated blog posts but synthesizes current web data and lays it out in a clear, personalized summary.
You can ask it things like:
- “What’s the best project management tool for nonprofit teams?”
- “Compare DSLR cameras under $1,000 with great autofocus.”
- “What are alternatives to Canva for brand design?”
ChatGPT not only scours the web—it organizes the findings, compares features, and offers insights based on your specific needs. That’s a huge time-saver for marketers, strategists, and creators who are already making 1,000 decisions a day.
🔍 Why It Matters for Digital Marketing
At Soulheart, we believe better tools lead to better impact. This kind of product search feature removes a lot of the guesswork we deal with when choosing platforms, software, or hardware for our clients or internal needs.
Rather than reading 15 articles or bouncing between tab after tab, ChatGPT distills it all—reviews, specs, rankings—into a concise and thoughtful recommendation. It’s curated insight at AI speed.
🧠 How We’re Using It Already
Here’s how we’re already thinking about integrating the ChatGPT Product Discovery tool into our workflows at Soulheart:
- Tool Selection for Client Projects: Need the best CRM for a faith-based nonprofit? Now we can generate a tailored shortlist in seconds.
- Content Research: Want to compare email marketing platforms to build out a blog or lead magnet? Done.
- Smarter Spending Decisions: Instead of defaulting to what’s popular, we’re making purchases based on nuanced, mission-aligned criteria.
- Listing Products: Allowing ChatGPT to easily show our client’s products in their search results
🌐 It’s Available Now (for Pro Users)
This experience is rolling out for ChatGPT Plus users who have Search enabled. So if you’re already using GPT-4 and want this built-in research assistant, make sure to toggle on “Search with Bing” under your settings.
⚡ Final Thoughts
In a world where decisions move fast and clarity is everything, tools like this help us make smarter, mission-aligned choices. It’s not just about saving time—it’s about amplifying your strategy with AI.
We’re excited to see how this changes the game for marketers, nonprofits, and mission-driven leaders.
Want help building a smarter digital strategy for your brand? Let’s Talk »
