5 Ways Facebook Likes = Business Growth

Table of Contents

As the world’s third most visited website, with a staggering 2.41 billion active users, it’s hard to imagine a world without Facebook. It’s more than a social media site. It’s a hub for news, a place to connect with friends, old and new, a marketplace for commerce, and a forum for the exchange of ideas and opinions.

You might know your business needs to be on Facebook, but it’s difficult to decide how much time, effort, and money to invest in building your brand on the platform. Which investments are going to pay off in the long run? How can you turn your efforts into revenue and opportunities instead of vying for popularity without real results?

If you’re interested in unlocking the potential business growth of your Facebook page, working on increasing your “Likes” is a good place to start. Check out these five reasons Facebook Likes lead to business growth. 

1. Exposure 

With just about a third of the global population on Facebook, you are sure to find an audience with the correct interests and demographics in your target geographic area. There are potential customers out there who would love your product or service, they just don’t know about it! Facebook “Likes” are a simple way to get in front of more people who haven’t met your brand yet. You can build awareness without the feeling of a hard sell or a traditional advertising pitch.

2. Audience Building  

You’re passionate about what your business has to offer and the solutions your product or service brings to the marketplace. That’s what makes you a great leader. Imagine having a group of people who are not only okay with hearing from you, but they’re excited about it! By increasing your Facebook “Likes”, you’re gathering a highly engaged audience of prospects who want to hear from you and are interested in what you have to offer. 

3. Retargeting  

Some of the algorithm changes Facebook has implemented in the last few years have made it more difficult to reach your Page’s followers organically. With only a small amount of people seeing your posts, you might wonder whether Facebook “Likes” still matter. While, it’s true that they don’t hold as much organic weight as they used to, the ability to retarget those new “Likes” with an ad campaign is even more valuable. Since you already know they are interested in your business, including them in an ad campaign is an effective way to convert more leads and gain new customers.

4. Higher Converting Leads 

Your marketing dollars are precious. You want to make sure that your ads are giving you the best ROI possible. In most cases, Facebook “Likes” convert at a higher rate and cost less to convert than ads to an unknown audience. This helps you maximize your spend and hone your targeting and messaging for when you do decide to widen the net to other types of Facebook advertising. 

5. Social Proof  

Social Proof describes the social phenomenon where people imitate the behavior of others, especially in situations where they are unsure of the correct behavior. Gaining more Facebook “Likes” boosts your credibility in your network of prospects, showing them that there are a large number of people who endorse your brand, product or service. The number of “Likes” on your business Facebook page may not seem important, but it might matter to your potential customers.

Case Study – Facebook Likes for Fathercraft

We at Soulheart, have seen promising results from campaigns created to increase Facebook Likes. Here are the numbers for one of our clients, Fathercraft

  • Facebook Likes are costing between $0.15 and $0.25 each. (That’s growing their audience by more than 30 new prospects daily for only $5 per day!) 
  • As a result, their Facebook Conversions are running between $0.55 and $0.96 – 300% less than normal leads!

By investing just $5-$10 per day, Fathercraft has been able to grow their audience, influence and leads. 

They Like Me, They Really Like Me!

When you start to see those Facebook “Likes” rolling in, you might be tempted to paraphrase a famous Oscar acceptance speech, but you’ll also see growth and opportunity begin to open up for your business. With the right inputs, Facebook can be an effective source of revenue and success.

Let us help you grow your Facebook “Likes”

Whether you’re a Facebook Business Page newbie, or just looking for a little guidance, our Soulheart strategists can help. Let us help you increase the likes on your Facebook page and gather new qualified leads for less money.

Our free Facebook Like Campaign Package includes:

  • 30 Minute Consultation
  • Campaign Set-Up
  • Audience Targeting

Fill out the info below and someone on our team will be in touch right away!

© Joshua Brown 2020, all rights reserved

 

Hire Us Today

Bring your brand out of the shadows into the spotlight with Soulheart. Our comprehensive digital marketing services will give you the thrust you need to grow.

View Our Services

Your brand can grow with Soulheart.

Post by

Emma Schenkel

Emma Schenkel

Emma is the Soulheart Marketing + Content Strategist. She loves helping organizations connect with their audience and communicate effectively. As a lifelong resident of Colorado, the only way she knows which way is West is by finding the mountains. Emma loves reading, playing with her kids, and helping with the youth at her Broomfield, CO church.
Emma Schenkel
Post by

Emma Schenkel

Emma is the Soulheart Marketing + Content Strategist. She loves helping organizations connect with their audience and communicate effectively. As a lifelong resident of Colorado, the only way she knows which way is West is by finding the mountains. Emma loves reading, playing with her kids, and helping with the youth at her Broomfield, CO church.

You May Also Enjoy...

Is digital advertising on Facebook and Google still effective in 2021?
Marketing
Joshua

Is digital advertising on Facebook and Google still effective in 2021?

The Biggest Question on the Greatest Marketing Challenge 2021 came with a completely unknown feeling of what it would hold when it came to marketing efforts. Would digital advertising continue to be effective? Would Facebook and Google still be able to connect marketers with their customers as Apple made massive changes to its privacy features,

Read More »
Image of a profits chart representing how Soulheart helped a client earn record profits during a pandemic.
Business
Joshua

How Soulheart Increased Business Growth by 40% During a Pandemic

2020—the year of infamy. What started out as a promising outlook for the Roaring Twenties to return quickly divulged into fear as a global pandemic spread, shutting down businesses everywhere. Yet despite this, some were still thriving. And others began to grow their market share. Here at Soulheart, we were in the fortunate few that

Read More »
Content Strategy
Emma Schenkel

3 Mistakes Organizations Make on Facebook that Drive Away Customers

If you have a Facebook page for your organization, you are in good company. Facebook is the most popular social media platform for U.S. marketers with 87.5% planning to use it in 2020. Incorporating Facebook into the marketing strategy for your company or organization can yield growth and new customers.  But just because it’s popular,

Read More »