As the world’s third most visited website, with a staggering 2.41 billion active users, it’s hard to imagine a world without Facebook. It’s more than a social media site. It’s a hub for news, a place to connect with friends, old and new, a marketplace for commerce, and a forum for the exchange of ideas and opinions.
You might know your business needs to be on Facebook, but it’s difficult to decide how much time, effort, and money to invest in building your brand on the platform. Which investments are going to pay off in the long run? How can you turn your efforts into revenue and opportunities instead of vying for popularity without real results?
If you’re interested in unlocking the potential business growth of your Facebook page, working on increasing your “Likes” is a good place to start. Check out these five reasons Facebook Likes lead to business growth.
1. Exposure
With just about a third of the global population on Facebook, you are sure to find an audience with the correct interests and demographics in your target geographic area. There are potential customers out there who would love your product or service, they just don’t know about it! Facebook “Likes” are a simple way to get in front of more people who haven’t met your brand yet. You can build awareness without the feeling of a hard sell or a traditional advertising pitch.
2. Audience Building
You’re passionate about what your business has to offer and the solutions your product or service brings to the marketplace. That’s what makes you a great leader. Imagine having a group of people who are not only okay with hearing from you, but they’re excited about it! By increasing your Facebook “Likes”, you’re gathering a highly engaged audience of prospects who want to hear from you and are interested in what you have to offer.
3. Retargeting
Some of the algorithm changes Facebook has implemented in the last few years have made it more difficult to reach your Page’s followers organically. With only a small amount of people seeing your posts, you might wonder whether Facebook “Likes” still matter. While, it’s true that they don’t hold as much organic weight as they used to, the ability to retarget those new “Likes” with an ad campaign is even more valuable. Since you already know they are interested in your business, including them in an ad campaign is an effective way to convert more leads and gain new customers.
4. Higher Converting Leads
Your marketing dollars are precious. You want to make sure that your ads are giving you the best ROI possible. In most cases, Facebook “Likes” convert at a higher rate and cost less to convert than ads to an unknown audience. This helps you maximize your spend and hone your targeting and messaging for when you do decide to widen the net to other types of Facebook advertising.
5. Social Proof
Social Proof describes the social phenomenon where people imitate the behavior of others, especially in situations where they are unsure of the correct behavior. Gaining more Facebook “Likes” boosts your credibility in your network of prospects, showing them that there are a large number of people who endorse your brand, product or service. The number of “Likes” on your business Facebook page may not seem important, but it might matter to your potential customers.
Case Study – Facebook Likes for Fathercraft
We at Soulheart, have seen promising results from campaigns created to increase Facebook Likes. Here are the numbers for one of our clients, Fathercraft:
- Facebook Likes are costing between $0.15 and $0.25 each. (That’s growing their audience by more than 30 new prospects daily for only $5 per day!)
- As a result, their Facebook Conversions are running between $0.55 and $0.96 – 300% less than normal leads!
By investing just $5-$10 per day, Fathercraft has been able to grow their audience, influence and leads.
They Like Me, They Really Like Me!
When you start to see those Facebook “Likes” rolling in, you might be tempted to paraphrase a famous Oscar acceptance speech, but you’ll also see growth and opportunity begin to open up for your business. With the right inputs, Facebook can be an effective source of revenue and success.
Let us help you grow your Facebook “Likes”
Whether you’re a Facebook Business Page newbie, or just looking for a little guidance, our Soulheart strategists can help. Let us help you increase the likes on your Facebook page and gather new qualified leads for less money.
Our free Facebook Like Campaign Package includes:
- 30 Minute Consultation
- Campaign Set-Up
- Audience Targeting
Fill out the info below and someone on our team will be in touch right away!
© Joshua Brown 2020, all rights reserved
