Planning is so important for social media marketing, and really ANY marketing. However, as you are planning, it’s nice to know what works so that you can spend your time efficiently.
Through years of working with businesses and entrepreneurs, I’ve developed a technique to help you engage your audience in a meaningful way. Engagement for engagement’s sake is a waste. However, telling stories that endear your customers (and potential customers) to you and your business is NOT a waste and often leads to more business.