How we grew
a nonprofit
$2M in just
18 Months
Using our proven equation for driving conversions, you can develop loyal customers and grow your business through eye-catching web design and targeted ads.
$2M
Revenue Growth
97%
Increase in Online Membership
Sales in 2021
2x
Sales Increase in 30 Days
THE CLIENT
YMCA of Greater Montgomery
YMCA Montgomery is a dynamic association in Alabama that runs community programs to promote healthy living, nurture youth potential, and foster social responsibility.
Fitness is an over-saturated industry full of competitors, which meant we needed to help this YMCA stand out by expertly targeting the right customers.
The Problem
The YMCA Montgomery faced a common problem for businesses in the fitness industry: they needed to stand out among the competition and gain customers.
When the Y enlisted our services, their membership growth was slowing, online engagement was decreasing, and the team was unhappy with their website.
The Y wanted to increase their online presence and reach a different demographic of customers, but didn’t know where to start. There were so many different platforms all vying for their attention.
The Solution
We knew that the Y is an incredible organization that has impacted countless lives. They just needed a new way to share their message.
As a new year began, our goal was simple: Drive potential new members to their website to join the Y online during the month of January.
An organization can have the best product or service imaginable, but if no one knows about it, then they are out of luck. To meet the Y’s needs, we understood that we needed to engage a younger demographic to secure long-term customer loyalty. Then we turned to an extremely effective way to drive customer traffic: creating a sense of urgency with a “Limited time” call-to-action (CTA).
Once we re-defined the Y’s target audience and determined the best online platforms for success, we used our proven process to deliver a winning online membership ad campaign. This campaign drove potential customers to a professional landing page with an enticing CTA.
The results? Not only did existing members renew their contracts, but new customers in our target age category responded to our offer.
The Results
As with most businesses, the Y was significantly impacted by the COVID pandemic in 2020. In-person membership sales fell nearly 50% and organic traffic dropped 40% year over year due to COVID. But, though our online membership ad campaign, improved site architecture, and search optimized content, the Y’s revenue grew by $2M in just 18 months.
We launched a new online membership campaign in January 2021 that resulted in a comeback of 97% growth. This was a 250% increase from the year prior. Not only did we increase sales, but we secured loyal customers for the Y in new age demographics that would contribute to continued growth in the years to come.
The Y has since gone “all-in” with marketing efforts and continues to grow even more.
WHAT WE DO
We Help Brands Skyrocket Their Business Growth
Through eye-catching web design, profitable ad campaigns, SEO optimization, and winning digital marketing strategy
Web Design & Development
We create a graphic layout of your website that is beautiful and functional, while also translating then design into code and making the website live online.
Digital Ads
We run effective ad campaigns across multiple platforms that grow customers and increase revenue
HubSpot Digital Marketing
We create and manage lead generation campaigns through HubSpot that demands attention and fuel brand growth.
Brands We've Worked With
Ready To Grow Your Business?
Complete the form below to book a free, no-obligation call with a Soulheart strategist.
