Everyone recognizes a good website. You don’t have to think about what you are looking for. It’s just there. Like Indy taking a leap of faith with one step, the pathway is revealed once you arrive.
But more than likely your website isn’t quite perfected yet. People may be visiting and even purchasing or donating, but you don’t have a clear direction for helping a stranger turn into a lead and eventually a customer.
The old saying is, “If it ain’t broke, don’t fix it.”
But just like a car that requires routine maintenance, your nonprofit website needs regular care and investment so it can perform optimally and achieve your business goals without frustrating users.
Investing more resources in your website is the key to increasing your revenue and collecting more donations.
Two key ways this gets accomplished are:
- More revenue-generating opportunities
- Increased awareness of user experience challenges
When you invest more resources into your website with an agency partner that understands your business goals, you will have more revenue-generating opportunities.
People gravitate online toward websites that help them find what they are looking for, but successful companies know how to get those people in a sales pipeline.
Your investment will help take your website to a new level by creating better navigation throughout. We know people read bold headlines, but what specific traits do your site users display that you can take advantage of? Many of these can only be uncovered when you begin to treat your website like a continuously improving machine that generates business.
Your investment will also help your website take advantage of collecting information from people in order to move them down your sales pipeline. It’s not enough to know which pages people are visiting. You want to personalize your site’s content and ads. You want people to reach out quickly and get resources into their hands efficiently. A great agency partner can help you do this by focusing on marketing and design methods to build ways to help your company succeed online.
When you invest more resources into your website with an agency partner that understands your website users, you will have an increased awareness of their challenges in navigating your site.
Every nonprofit thinks they truly know their website users. But not all nonprofits are willing to invest in the research required to back up their thoughts. And many times the results of this research are quite surprising. For instance, most people believe donations largely come to nonprofits via 40-50 year olds. But the data suggests this is only true when certain conditions are met. If your nonprofit website needs to reach a younger generation, then research will show you how they respond and help create a strategy for how you can accomplish your goals.
The previous scenario is just one of many. But the key to a successful nonprofit website is making sure you are investing in the right research. You need user feedback, testing groups, and information architects all working to improve your website user experience over time.
When you start investing resources into your nonprofit website, only good things can happen, including the most important — growing revenue and donations.
Have any questions? Reach out! Our team loves to share ideas about how your nonprofit can invest more into your website.