In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #7, using automation services.
1. What are automation services?
Automation services save you time by taking care of tedious, repetitive tasks. The range of automation services out there is huge and includes things such as social media marketing, where you can send customized messages to people, business analytics, where vast amounts of data can be analyzed, and email marketing, where emails sent out to a large audience are tracked and analyzed for their effectiveness.
Automation saves time and money while also delivering fool-proof analytics, giving you a more accurate understanding of the different areas of your business.
2. Why is using automation services a good marketing tip?
In addition to saving time and delivering more accurate reports, automation services allow you to customize your marketing messages to customers on deeper levels than ever before. Want to send an email to customers who left something in their shopping cart? A few clicks later, it’s done.
Using automation services also ensures that you’re ahead of what’s happening in your company. With so much data available to us, it can be difficult to know where to even begin – much less devise a strategy from that data. With automation services, points of interest come to light almost immediately because they have already been analyzed.
3. How can you apply this tip today?
1. Think about what you want to automate
Automation begins with a question: What can you be doing faster and better? Think through the more tedious tasks of the day, like responding to social media DMs, filling out forms, or analyzing data. Consider the amount of time that is invested in each, and what specific parts of the processes you’d like to see automated.
2. Come up with a goal
After you know what you’d like to automate, think about the return on investment you’d like to see. Would you like to give your team more time to work on strategy? Think about how many hours you want to free up. Are you after the most precise data analytics possible? Once you have a specific goal for each of the types of automation you’re interested in, you’ll be able to figure out the options that make the most sense for you.
3. Invest in a business and analytics automation service
While the benefits it provides are clear, getting set up with automation is a front-end investment. It takes a lot of know-how to get going with automation. Because of this, Soulheart offers full-range automation services. If you’re interested in learning how you can go to the next level through automation services, let us know!
© Joshua Brown 2019, all rights reserved
