Last week, we featured an interview with Josh Brown, Soulheart’s CEO and an expert in social media marketing. Today, we’ll focus on one of the most important aspects of all your social media posts. It’s telling the story of your brand.
Social media provides a way for your audience to get to know you over the course of time. Every story and post offers a glimpse into your company at a slightly different angle. Over time, your audience learns about your company’s ideas, image, and how it sees itself. The aspect of time is what sets your social media profiles apart from information over your website. Not everything is available all at once, so your audience “follows” you because they want to learn more about you.
The way to ensure that your audience keeps “following” you is to see your social media platforms and individual posts as pieces in a story that you’re inviting your customer to participate in. They can scroll back in time and see what you’ve been up to as well as how your company has evolved over time. It’s the story of your company that compels them to follow.
Because of this, the #1 key to marketing yourself on social media is to see yourself as a storyteller.
At the core of all successful marketing is telling a story. When you tell a story well, people want to listen. This means that you should be able to articulate the purpose behind every social media post. Each post should be created to fit in with your brand’s image and style. This builds credibility and confidence that your audience will remember!
At Soulheart, we’ve created a beautiful (and free!) resource to help you begin to see yourself not merely as a marketer utilizing social media well. Our guide prepared your to become a storytelling powerhouse ready to share your company’s mission and heart to help other people.
Fill out the form below to immediately access our most recent ebook, Transforming Yourself from a Marketer to a Storyteller.