GA4

Image if a young man with his hands on his head in frustration sitting in front of a laptop computer. The image represents why Soulheart left Google Analytics because of our frustrations with GA4 and moved to Fathom Analytics.
Analytics
Timothy Jennings

Why Soulheart Ditched Google Analytics for Fathom

At Soulheart, we’re all about pushing the boundaries of digital marketing while staying true to our mission of helping businesses and nonprofits make a positive impact. So, when we found ourselves tangled in the web of Google Analytics 4 (GA4) frustrations, it was time for a change. Enter Fathom Analytics, the privacy-focused, user-friendly alternative that’s

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