
Analytics

Why Soulheart Ditched Google Analytics for Fathom
At Soulheart, we’re all about pushing the boundaries of digital marketing while staying true to our mission of helping businesses and nonprofits make a positive impact. So, when we found ourselves tangled in the web of Google Analytics 4 (GA4) frustrations, it was time for a change. Enter Fathom Analytics, the privacy-focused, user-friendly alternative that’s