content

Content Strategy
Olivia Davis

3 Writing Tips for Next Level Blog Posts

Last week, we talked about how to get a content calendar up and running. However, as useful as a content calendar is, it won’t make a difference if the content you produce isn’t top quality. And by top quality, we mean readable. Today, we’ll focus on three writing tips to create more readable text. Remember

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Content Strategy
Olivia Davis

Getting a Content Calendar Up and Running

Last week, we talked about 4 Reasons Why Content Calendars Are Essential. Today, we’ll consider what goes into making a content calendar, and how you can do it so that it saves you time in the long run. It’s important to take a top-to-bottom approach when making a content calendar. Keep the main purpose and

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Content Strategy
Olivia Davis

4 Reasons Why Content Calendars Are Essential

Last week, we talked to Olivia Davis, the content strategist at Soulheart, who gave us a breakdown about how content strategy works. Today, we’ll look at an essential element of a successful content strategy — content calendars. A content calendar – marking down the dates for social media posts, blog posts, and other types of

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Content Strategy
Olivia Davis

Content Strategy: The What + Why Behind Website Copy

As a part of our new series 5 Essential Elements of a Successful Web Strategy, we’re going to look at content strategy to understand why it’s an essential part of a successful company website and some tips on how to do it effectively. We sat down with Olivia Davis, the head of content strategy at

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Business
Mailynne Calvin

What Social Media Platforms Should You Be On?

There are so many social media sites these days that it is easy to become confused by which sites you should participate in for your business. It then also becomes overwhelming to think about what you should do on each site to stay active and be consistent. We often see businesses become so overwhelmed by

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