What is ad spend? Ad spend, or advertising spending, is the money allocated by companies for paid ads, including platforms like Google Ads. It encompasses various forms of advertising, such as online banner ads, search engine marketing, and social media promotions. If you want to know how we helped our client’s ads perform better than their competitors with less cost, download our case study! Talk to us about how we can run effective ads for your business or organization without breaking the bank!
As a digital ads specialist at Soulheart, I’m excited to share with you how we’re making magic happen for our client, Dreamlee — an e-commerce company that’s now outperforming its competitors, thanks to our strategic ad spend.
In the world of digital marketing, every dollar counts, and at Soulheart, we believe in maximizing the value of every penny spent. Our approach? We don’t just throw money at ads hoping they’ll work. Instead, we use data-driven strategies to ensure that your ad spend is not only efficient but also highly effective.
First, How Do Paid Ads Work?
Before we dive into our approach, let’s understand the basics of how paid ads work. When you invest in paid ads, you’re essentially paying to display your ad to a particular audience on a specific platform. For example, if you run Google Ads, you’re bidding against other advertisers for the opportunity to have your ad displayed when someone searches for a keyword related to your product or service. The higher your bid, the more likely your ad will be shown.
Every click on your ads costs you money, but your ads can bring in a high return on investment (ROI) if done correctly. Hence, it’s crucial to have a well-planned ad strategy in place.
How People Overspend on Ads
One of the biggest mistakes people make with paid ads is not having a clear strategy in place. Without a solid plan, it’s easy to overspend on ads that don’t generate the desired results. For example, some businesses may only focus on increasing their ad budget without considering other factors such as targeting the right audience or optimizing their ads for conversions. This leads to wasted money and a lower return on investment (ROI).
Dreamlee: Less Ad Spend, More Results
Let’s look at Dreamlee. While their peers are spending an average of $11.95 per ad set, we’ve managed to bring down the cost to just $4.31. That’s a whopping 64% lower than similar ad sets from their peers. The result? More bang for your buck and better results.
With a daily budget of $20, Dreamlee has spent just $100.11, reaching an impressive 7,915 people and garnering 11,393 impressions. But it doesn’t stop there. We’ve also achieved a 10.10 return on ad spend (ROAS), with a cost per link click of just $0.22.
But what about conversions, you ask? Well, we’ve got that covered too. From these clicks, Dreamlee has made 22 website purchases, each costing just $4.55. This means a conversion rate from click to customer of 4.9%, and a 5.7% impression to click rate from cold traffic.
How We Did it
There isn’t a one-size fits all formula for ads, which is why a unique strategy customized for each client is critical. We encourage you to learn from our case study, but not try to copy it. Each business is unique, with its own target audience, products or services, and brand identity. Here’s how we tackled Dreamlee’s ads:
- We configured their brand with the highest producing technology.
- We created three high-converting ad creatives.
- We created audiences around:
- AI-generated lookalike audiences
- Customer buyer journey
- Retargeting
- Abandoned carts
- Social engagement
- Email lists
Web events - Influencers
- We then created a secondary audience targeting the interests of cold audiences that would be applicable for their consumers.
- We kept the audiences separate and added in the three high-converting ad creatives. Note that we used the same ad creatives for both audiences.
- We set the campaign up with a budget-friendly amount that matched their margins.
- Last, we optimized the campaigns.
Download Dreamlee’s Case Study and Work With Soulheart for Your Ads
These numbers aren’t just figures; they’re a testament to the power of strategic ad spend and the expertise that Soulheart brings to the table.
Do you want your ads to perform better than your competitors, but with less spend? Then it’s time to contact Soulheart. We’re not just about running ads; we’re about creating success stories.
And if you want to learn how to do this yourself, consider joining our Soulheart Circle. As a member, you’ll get exclusive access to our course “Ads for Nonprofits,” along with a host of other benefits like networking opportunities, digital marketing resources, strategy guides, and more.
Ready to take the next step? Download our Dreamlee case study and see firsthand how we can transform your ad spend into tangible results. Contact us at Soulheart, and let’s make your ads work smarter and harder.
