Navigate Local SEO Success: Unraveling the Magic of GMB Everywhere Extension

Hello and welcome back to another episode of the Search Engine Optimization Tips and Tricks Podcast with Tim Jennings. I am Tim and have been in charge of the SEO Department at Soulheart (a digital marketing agency) for almost 10 years. In those 10 years, I have had the pleasure of helping many business owners and nonprofit organizations get their SEO efforts off the ground.

When it comes to Search Engine Optimization there are so many things to consider and remember that it can be very daunting. And that’s not even considering the technical skills that someone serious about SEO should possess. Because there is so much that goes into running a successful SEO campaign, having valuable tools that can automate and speed up the process is necessary!

Introducing the SEO Chrome Extension GMB Everywhere

Today, I wanted to focus on a new Chrome Extension called GMB Everywhere that has been making waves in the local SEO community.

GMB Everywhere is an incredibly powerful tool for those looking to make their mark in the world of local search engine optimization. It helps you take control of your Google Business Profile (formally Google My Business) Listings, giving you the ability to make changes and updates quickly.

It will help you save time, energy, and resources by automating many of the tedious SEO tasks that must be completed for effective local optimization. The interface is easy to understand and use, making it ideal for beginners who are just getting started with SEO. It provides you with enough ideas and insights that even the most seasoned SEO professionals love it too! The SEO Chrome Extension I’m talking about today is GMB Everywhere.

Unlocking the Magic of GMB Everywhere Extension

GMB Everywhere is a Google Chrome extension that gives the user a sneak peek into their Google Business Profile. But it can be used for much more than that! Once you download the extension and turn it on in your Chrome browser, a new tab will appear showing the Google Map Pack. From there you can enter the keyword in the search box and the map will begin to display the businesses for that keyword. Now is where all the fun begins! Here are some of the features that I love about this SEO tool and how I use them:

Category Listings

The first thing that you will notice after entering your keyword in the map pack search bar is the category listings for each business profile. This allows you to quickly and easily identify the categories that are associated with each business. This is a great way to take control of your Google Business Profile Categories and make sure they are up-to-date and accurate. With this powerful feature, you can quickly optimize your listings by adding categories that your competitors are using but you aren’t, for better visibility in local search results.

Basic Audit

With the free version of the extension, you can run a limited number of basic audits. I know, it sounds very underwhelming but trust me- these basic audits are packed with insight! Once you run a basic audit, a new tab in your browser will open up filled with valuable information. You will find:

1. The listing’s current address
2. The website associated with the listing
3. The phone number
4. The business status – whether the listing is claimed or not
5. The latitude and longitude of the listing
6. The categories the listing has chosen
7. The place ID – something for Google’s system
8. The knowledge panel ID – something for Google’s system associated with the Knowledge Panel
9. The customer ID – again, something for Google’s system
10. And the Business Profile ID – which is what you will want to give in reference should you ever have the need to contact customer support. But just a heads up – most people struggle to actually get support…

After those ten items, you will see two other sections – Other GMB Details (Google My Business aka GMB is the former name for Google Business Profile) and External Audit Links (which include SEO audit links and website audit links). Those sections are also jammed pack with valuable data.

Teleport

The next feature I want to draw your attention to with the GMB Everywhere chrome extension is the teleport feature. This feature is AMAZING for local seo competitor research! To use the teleport feature:

1. Click “Teleport” at the bottom of the listing and a new tab will open up
2. Enter your keyword in the Search Term section
3. Adjust the map if necessary to tell it where to look for your competitors
4. Click “Teleport Me There” and the tool starts working

Then you will see a list of all of your competitors who are ranking in your desired area. Its incredible how many times I have found competitors that I didn’t ever consider.

Review Audit

Next to the Teleport feature, you will see the Review Audit button. This audit looks at all of your Google Business Profile reviews. If you were to click on that you would see the audit results. In the audit results you will find:

• Total number of reviews
• Number of reviews with photos
• Google rating
• Number of reviews provided by Local Guides
• Average of Google review rating
• Average number of reviews given by people who reviewed this business.
• A graph showing you when the reviews were left and the average rating per month
• And then all the keywords associated with your Google Business Profile reviews

Post Audit

The final feature I want to talk about is the Post Audit feature of the GMB Everywhere Chrome extension. Located next to the Review Audit button, if you were to click on Post Audit then you would get:

• A graph with the amount of posts per day the business does
• Total number of posts analyzed
• Post frequency
• Average characters per post
• Average number of words per post
• Total number of posts with links
• Total number of posts with images
• And the Total number of posts with videos

Analyze & Compare Competitors

GMB Everywhere also allows you to easily compare the listings of your competition in a side-by-side view. This gives a unique insight into how your competitors are optimizing their Google Business Profiles and can help you make changes or improvements to yours.

Final Thoughts on the GMB Everywhere SEO Chrome Extension

When it comes to local search, the Google Business Profile is the most valuable tool you have in your tool box. Don’t neglect it! If you do, it is highly likely that you will be pushed further down the map pack, never to be found by your customers again. Ok, maybe it isn’t that dramatic but using your GBP is a great way to get more local traffic.

Before we finish this episode, I do have a quick question for you. Did you find today’s episode helpful? If you did, then you need to head over to soulheart.co/seo to sign up for exclusive resources that I don’t share anywhere else. And if you are REALLY serious about taking your business or nonprofit to levels you could only imagine then you need to check out soulheartcircle.co. There you will get access to our digital marketing courses, downloadable trainings and resources, have the ability to attend multiple live online Q&A events where you can ask your questions to Soulheart marketing experts, and more!

So go check out those two sites, download your GMB Everywhere Chrome extension, and GET TO WORK! Have a great day everyone.