Learn How to Draw and Keep Customers Through HubSpot Academy

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What is HubSpot Academy? HubSpot Academy is an online education platform that, through HubSpot, provides users with courses, lessons, and certifications to grow their skills and help their businesses thrive. It offers a variety of virtual classes relevant to various careers and departments. To learn more about HubSpot, read our HubSpot features breakdown.

Can you guess what web designers, operations managers, and sales representatives have in common? They, along with many other types of professionals, can boost their skills on HubSpot Academy! HubSpot is a champion in all things regarding attracting, engaging, and delighting customers. Everyone from marketing agencies to customer service teams are looking to them to help their business grow. It’s no surprise that every day, thousands of professionals are taking advantage of HubSpot Academy’s free courses.

Ready to cultivate your professional skills and take your business to the next level? Then let’s dive into HubSpot Academy!

First, What is HubSpot?

HubSpot is a customer relationship management (CRM) software that provides additional software in marketing, sales, service, content management system (CMS), and operations. Because of their holistic, all-in-one approach to finding the right customers and keeping them loyal, businesses use HubSpot as the go-to platform for many of their departments.

Being the leading business resource expert, HubSpot launched HubSpot Academy in 2016 to educate professional teams and individuals of enterprises, small businesses, nonprofit organizations, and more on acquisition and retention strategies pertaining to their jobs.

What Courses Does HubSpot Academy Offer?

HubSpot Academy offers several courses to help businesses attract and keep customers. From content marketing to website development, the virtual education platform provides courses to help businesses of all sizes grow and succeed.

HubSpot Academy offers courses in:

  • Marketing
  • Sales
  • Service
  • Website Design
  • Operations
  • Website Development
  • Data Privacy
  • HubSpot Software
Image of different HubSpot classes representing Soulheart's blog "Learn How to Draw and Keep Customers Through HubSpot Academy"

Within these categories are multitudes of options. For instance, the marketing category has courses that cover topics such as SEO, email marketing, social media, and more. The Digital Marketing course is designed to teach you how to create a digital marketing strategy and use tools to implement it.

Another example is HubSpot Academy’s course on customer service. The Customer Service course teaches you how to create a customer service strategy and use HubSpot’s CRM to track customer interactions. This course is designed to help you understand how to deliver excellent customer service and build relationships with your customers.

Lastly, the software courses cover every HubSpot software most relevant to a professional’s specialty, such as HubSpot’s integrations or CMS.

The Benefits of Using HubSpot Academy

HubSpot Academy is the perfect educational tool for businesses and organizations. With an expansive library of courses and certifications, you can quickly and easily learn the latest best practices for customer (or donor) acquisition and retention.

Through the HubSpot Academy, you can gain insight into the leading trends that effectively build relationships with your audience. By leveraging its power, you can equip yourself with the latest strategies to ensure the right customers are finding you and that your customers are engaged and satisfied, resulting in increased customer loyalty and a higher return on investment.

Image of HubSpot Academy courses representing Soulheart's blog "Learn How to Draw and Keep Customers Through HubSpot Academy"

What Does Taking a Class at HubSpot Academy Like?

With HubSpot Academy, you get to learn at your own pace on your schedule. There’s no sign-up, registration, fee, or timetable. You simply log into your HubSpot account, navigate to HubSpot academy, look through the courses or lessons, and start one!

The courses are facilitated in video-lecture style. Each pre-recorded video features a HubSpot expert on the subject and informational slides. The videos are separated into sections and at the end of each section, you’ll have the opportunity to take a short quiz that covers what you’ve learned. Because many of the videos apply to other courses, you may see a video you watched in another class during your lessons. HubSpot will mark those videos as played so you don’t need to rewatch them.

Image of HubSpot Academy's video lecture representing Soulheart's blog "Learn How to Draw and Keep Customers Through HubSpot Academy."

After you finish the course, you’ll be able to take a 60-question exam that covers all the material. We highly recommend taking lots of notes! If you pass, you receive a downloadable certificate that you can place on your portfolio or that your business can use when marketing to potential customers. You may also retake the exam if you didn’t pass.

Onboard to HubSpot with Soulheart

Transitioning to HubSpot can feel like a daunting task, which is where a certified solutions partner like Soulheart comes in. By working with Soulheart, you can ensure a smooth onboarding process and receive expert guidance and support throughout the entire implementation. Additionally, we can help you take full advantage of all the features and capabilities of HubSpot, ultimately helping you achieve your business goals more efficiently and effectively.

The benefits of onboarding to HubSpot through a certified solutions partner are numerous and the key to unlocking your company’s full potential. With Soulheart, you’ll receive:

  • HubSpot onboarding help
  • HubSpot configuration to your business’s needs
  • HubSpot consulting
  • Inbound marketing consulting
  • Professionally designed templates

Get HubSpot and Start Learning

As technology continues to advance at a rapid pace, businesses must find ways to keep up with the latest digital marketing tools and trends. HubSpot offers a comprehensive suite of solutions that can help businesses manage their entire customer journey from start to finish, including HubSpot Academy.

HubSpot Academy is an invaluable tool for anyone that wants to draw and keep customers. By offering a range of courses, HubSpot Academy provides the knowledge and resources to help you create a comprehensive learning plan to reach your business goals. With the help of HubSpot Academy, you can quickly and effectively learn the skills needed to grow your customer base and keep them engaged.

Through HubSpot, you can access a wealth of resources to help you understand your customers better, create personalized experiences, and build customer loyalty. You can learn to use the latest tools and strategies for your specific skill set, whether it’s in writing, technology, management, or more.

If you want to learn more about onboarding with HubSpot, talk to a Soulheart representative. We’ve helped many companies and organizations utilize this incredibly powerful platform to maximize their success. Contact us today to get started with HubSpot!

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Post by

Claudia Macdonald

Claudia Macdonald

Claudia is a content and project manager at Soulheart. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector. She loves Jesus, people, and stories.
Claudia Macdonald
Post by

Claudia Macdonald

Claudia is a content and project manager at Soulheart. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector. She loves Jesus, people, and stories.

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