There are three easy ways to increase donor participation using strategic calls-to-action on your website:
- Communicate clearly with design and content
- Create bold asks that work on multiple devices
- Build content that is social and shareable
Communicate clearly with design and content
The Y-USA brand is highly effective in cutting through the noise and providing value and trust to readers. But even this brand can be misused. It’s important to design graphics, infographics, and content in a way that stays true to the YMCA brand but also makes your content more compelling. People want to know what you are asking of them quickly. Using the YMCA brand guidelines and a professional designer/developer, you can communicate clearly through design and content. Our team worked on a donor campaign for the YMCA of Greater Montgomery that involved a lot of text. Simply changing the subject line of an email and combining it with a communicative graphic led to a doubling of click-through rates and an increase in donations in less than 24 hours.
Create bold asks that work on multiple devices
One of the hardest tasks for YMCA teams is to stay relevant in an increasingly mobile culture. The plethora of new devices on the market makes creating content that works across all platforms even more challenging. However, bold asks that can work across these devices will increase your donor participation. More than 50% of people who visit your site will use a mobile device and websites that work well on multiple devices generate up to 34 percent more donations. In the spirit of communicating clearly through your design and content, be sure to also communicate boldly. People respond well to big numbers and effective, clear asks.
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Build content that is social and shareable
Today’s connected world loves to share. When people have a great experience or a bad experience with a company, they will tell everyone about it. Don’t let your potential donors have a bad experience. Make sure your content is built in a way that the content is clear, compelling, and bold. And make sure your website is built in a way that content is easily shared with others.
These are just three easy ways to increase donor participation using strategic calls-to-action on your website. To learn more about how our team is changing the game in web development, contact us.