A Search Engine Optimization (SEO) strategy should never be viewed as an added bonus in a good marketing plan. It’s a crucial part of gaining the traffic and exposure that every business wants! The SEO world can be confusing and even intimidating to navigate, though. Where do you start with building an effective SEO strategy, and will it really deliver the results you want?
Does SEO Work to Bring Business Growth?
We witnessed how SEO can completely change the game for a small business when we helped out a company called BabyBety with their strategy. Our SEO methods helped propel BabyBety ahead of larger competitors within their niche and brought them the organic traffic they wanted, all in a short amount of time. Let’s look at their SEO success story and see how you can experience something similar, too.
Case Study – BabyBety’s SEO Journey
BabyBety is “The #1 Online Baby Due Date Guessing Game” where expecting parents can have some fun with a betting pool for their baby’s due date. What sets BabyBety apart from the competition is that their betting pools are monetized. With The BabyBety model, the person who sets up the betting pool can choose how to distribute the money that friends and family donate when they place their bet (usually to split the money between the expecting parents and the winner). One of the main intentions of BabyBety, though, is to help expecting parents afford some of the larger ticket baby items that they can put on their BabyBety registry.
When BabyBety came to us, they wanted to gain exposure as the first ever monetized baby pool and to start driving significant traffic to their site. They were going up against some large, well-established competitors who already had baby due date games, but we knew BabyBety had something special with their monetization model. BabyBety’s main SEO goal was to not only compete with these other sites but to strategically position themselves to stand out on search engines.
Here are the steps we took to help BabyBety get on track for SEO success:
- We began with a technical SEO analysis of their site and their standing in relevant Google search results.
- We analyzed their site’s internal links and reconfigured them to be easy for both site visitors and search engines to navigate.
- Next, we added top keywords for their industry to their website to make them more easily found by search engines.
- Finally, we built a network of backlinks from credible and pregnancy/baby niche related websites that linked back to BabyBety.com.
Just a few months after implementing our SEO strategy, we received this feedback from BabyBety’s owner, Nick:
“We saw a 300% increase in our baby pools after hiring Soulheart to manage our SEO.”
Today, BabyBety is on the first page of Google for searches like “due date game,” “baby betting pool,” and more. They’ve achieved the position and recognition in their niche that they were looking for, and the best result is that their SEO success has stayed consistent! This SEO strategy worked, and we love that BabyBety is receiving the business growth they deserve.
BabyBety Found SEO Success, and So Can You
Are you ready to grow your business and see results like BabyBety did? Soulheart is here with the expertise to analyze your website and help you implement SEO strategies that deliver significant results.
Start with our Web & SEO Audit so we can diagnose areas of your site that need improvement and you can start getting the exposure and traffic you need for business growth. We can’t wait to help you find SEO success, too!