Donald Trump is notorious for his tweeting, generating controversy and praise across the spectrum. One thing is for sure though – he is a master at communicating in a polarizing way. Watch the video below to see a super cool breakdown from Nerdwriter1 on the type of speech mechanism Trump uses in the modern-day written text artform we call Twitter.

So what does this have to do with design/web/inbound?

We are in the business of communicating. Helping brands deliver high-value content is one thing, but amplifying that content to be heard in the right way is an entirely different matter. That’s why it is highly important that all your digital channels operate in sync with each other and push your brand forward.

If you haven’t done so yet, take a minute and watch the video above to hear how Trump communicates and try to learn from his style (not his message). The ability to persuade and speak into the thing that is driving people is what we are all attempting. So go forth, be transparent, communicate real life. And, most of all, make sure to speak into your communication, your website, your Facebook post, or your latest Tweet with the right language and emphasis to drive your points home, build your audience, and grow your business.