Google’s DMARC Update [Business Email Deliverability Impact]

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What is Google’s DMARC update? Google’s DMARC (Domain-based Message Authentication, Reporting, and Conformance) update is a security protocol that helps protect businesses from email fraud and combat phishing scams and other spam emails. Businesses must now comply with Google’s new DMARC policy or risk having their emails marked as spam, damaging their email deliverability rates. To learn how your business can use your email service to meet DMARC guidelines, read our blog or connect with us asap!

Email has long served as an essential communication tool for businesses. However, in the era of increasing cyber threats and spam, ensuring your emails land in your recipients’ inboxes is becoming more challenging. Enter DMARC – a protocol designed to protect your business email communication. Let’s dive into what DMARC is, its relationship to email deliverability, and how Google’s recent DMARC update may impact you.

What is DMARC?

Domain-based Message Authentication, Reporting & Conformance, or DMARC, is an email authentication protocol that safeguards your domain from unauthorized use. It serves a crucial role in preventing malicious actors from impersonating your domain, which can lead to phishing attacks or spam.

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How DMARC Affects Email Deliverability

Email deliverability is the ability of your emails to reach your recipients’ inboxes. DMARC directly influences this by making your emails trustworthy in the eyes of online servers. Your DMARC record tells servers what to do with emails that fail SPF and DKIM checks.

Your SPF (Sender Policy Framework) record lists all of the servers authorized to send emails on your behalf. DKIM (DomainKeys Identified Mail) records provide another layer of security allowing these servers to cryptographically sign emails, proving parts of the email have not been tampered with. Combined, these three standards allow you to send higher-quality outbound emails that pass all the security tests. Implementing DMARC can even boost email deliverability rates by up to 10%.

Google’s DMARC Update and Its Impact on Businesses

Google recently updated its DMARC policies which have significant implications for businesses. If your emails fail DMARC checks under Google’s new policy, they may be rejected or placed directly into the recipient’s spam folder.

No one wants all the hard work they’ve put into an email strategy to end up straight in the spam folder, leading to lost opportunities and revenue. To avoid this, it’s important to ensure your emails comply with Google’s updated DMARC policies—but how?

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How to Meet Google’s New DMARC Policies

To meet Google’s new DMARC policies, businesses must implement strict email authentication protocols. Here are some steps to get started:

  • Implement DKIM for each service sending emails from your domain
  • Implement a valid SPF record that lists the services permitted to send email from your domain
  • Regularly monitor your DMARC reports to confirm authentic emails aren’t being flagged as spam
  • Work with a digital marketing agency that offers DMARC compliance assistance

These simple steps can help ensure your emails are securely delivered to your recipients’ inboxes, maintaining high email deliverability rates.

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The Importance of Staying DMARC Compliant

Failing to be DMARC compliant has big consequences, so it’s crucial to stay up-to-date with the latest DMARC guidelines. Compliance is not just about avoiding penalties; it’s about safeguarding your brand’s reputation, maintaining customer trust, and ensuring effective communication.

Working with professional digital marketers can help you navigate these complex protocols. They can help implement and manage DMARC records, monitor delivery reports, and troubleshoot issues that could impact deliverability.

Work With Soulheart to Stay DMARC Compliant

In a world where email remains a vital business communication tool, DMARC compliance is non-negotiable. With Google’s latest update, the stakes are higher than ever.

Don’t let your emails get lost in the spam folder. Consider using Soulheart’s email service to ensure your email campaigns meet the latest DMARC standards. Our team of experts can help you navigate this complex landscape, ensuring your messages reach their intended recipients. Contact us today to stay compliant!

Google’s DMARC Update FAQS

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Post by

Claudia Macdonald

Claudia Macdonald

Claudia is a content writing specialist at Soulheart. After graduating from Arizona State University, she started her career in copywriting and content production. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector for many years. She enjoys using her copywriting skills to help meet marketing goals. Besides her passion for writing, Claudia loves Jesus, people, and stories.
Claudia Macdonald
Post by

Claudia Macdonald

Claudia is a content writing specialist at Soulheart. After graduating from Arizona State University, she started her career in copywriting and content production. She’s written for and managed content departments of digital marketing and creative agencies, specifically in the nonprofit sector for many years. She enjoys using her copywriting skills to help meet marketing goals. Besides her passion for writing, Claudia loves Jesus, people, and stories.

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