Instagram is huge. One billion people access the platform each month. As a result, its functionality as a marketing tool is practically unrivaled. However, creating an Instagram strategy that works and profits your brand doesn’t come naturally. It takes practice, a keen eye for design and copy, and a willingness to dig in and experiment
Maximize Your Social Media Growth
In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #4, maximizing your social media growth. What maximizes your social media growth? Think of social media growth as part of
3 Things an Effective Social Media Strategy Includes
Last week, we gave you 3 Steps to Find Your Audience on Social Media. This well, we’ll take a step back and look at social media strategy. With over 69% of U.S. adults on social media, an effective strategy for social media will show you how to use your channels to raise your conversion rate
3 Steps to Find Your Audience on Social Media
It can be overwhelming when you try to find your audience on social media. There are so many people on social media – how on Earth do you choose the right ones to tell about your product? In some ways, the answer’s pretty simple. The right ones to market to should be the ones who
The #1 Key to Marketing Yourself on Social Media
Last week, we featured an interview with Josh Brown, Soulheart’s CEO and an expert in social media marketing. Today, we’ll focus on one of the most important aspects of all your social media posts. It’s telling the story of your brand. Social media provides a way for your audience to get to know you over
Social Media Marketing: What it is + Why it Matters
As a part of our new series 5 Essential Elements of a Successful Web Strategy, we’re going to look at social media marketing to understand its role in an effective web strategy. We sat down with Joshua Brown, who founded Soulheart in 2013 and used social media to grow its reach, to learn some more