Paid Advertising

How to use social ads to improve your inbound marketing
Inbound Marketing
Emma Schenkel

How to use Social Ads to Improve your Inbound Marketing

Social ads are a powerful tool to improve your inbound marketing. These days, think of social media not as a forum for conversation and connection, but rather as one humongous database with customer information for every company imaginable. With social advertising targeting, you don’t have to wonder whether your ad will show up in front

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Paid Advertising
Emma Schenkel

7 Ways to Maximize Social Media with Limited Resources and Time

  When you’re a small business or non-profit organization, marketing dollars may be limited. It’s important to make every campaign count and every ad spend yield results.  Building your brand on social media platforms and engaging people with your unique message is a cost-effective way to grow your business. Using channels like Facebook, Instagram and

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Paid Advertising
Emma Schenkel

5 Ways Facebook Likes = Business Growth

As the world’s third most visited website, with a staggering 2.41 billion active users, it’s hard to imagine a world without Facebook. It’s more than a social media site. It’s a hub for news, a place to connect with friends, old and new, a marketplace for commerce, and a forum for the exchange of ideas

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Paid Advertising
Olivia Davis

7 Instagram Strategy Tips for Your Brand

Instagram is huge. One billion people access the platform each month. As a result, its functionality as a marketing tool is practically unrivaled. However, creating an Instagram strategy that works and profits your brand doesn’t come naturally. It takes practice, a keen eye for design and copy, and a willingness to dig in and experiment

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Paid Advertising
Olivia Davis

3 Things an Effective Social Media Strategy Includes

Last week, we gave you 3 Steps to Find Your Audience on Social Media. This well, we’ll take a step back and look at social media strategy. With over 69% of U.S. adults on social media, an effective strategy for social media will show you how to use your channels to raise your conversion rate

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