Marketing

It's 2021 and Marketing Still Matters
Marketing
Joshua Brown

It’s 2021 and Marketing Still Matters

We are living in a pivotal time in the world of marketing because it is simply blowing off the charts, every day. Companies are scrambling to keep up, data that once worked is now not available due to tightening privacy laws, and social media platforms that once seemed saturated have new features that have opened

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Is digital advertising on Facebook and Google still effective in 2021?
Marketing
Joshua Brown

Is digital advertising on Facebook and Google still effective in 2021?

The Biggest Question on the Greatest Marketing Challenge 2021 came with a completely unknown feeling of what it would hold when it came to marketing efforts. Would digital advertising continue to be effective? Would Facebook and Google still be able to connect marketers with their customers as Apple made massive changes to its privacy features,

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Marketing
Joshua Brown

Effective Marketing Requires Both Hustle and Strategy

Who gets the reward? The ones that put in the right effort are the ones that will receive the reward. Marketing is weird. You can’t just hustle your way to success. You have to build things the RIGHT way or you’ll end up losing out in the long run. I’ve learned this one the hard

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Get to Know How Your Audience Thinks for Effective Content Writing
Content Strategy
Madison Lewis

Get to Know How Your Audience Thinks for Effective Content Writing

Know your Audience If you don’t know how your audience thinks, you’ll never nail down how to resonate with them through your copy. In the video below, content writer Madison explains why getting to know your audience’s mindset is one of the best ways to write content that gets real results. Interested in learning more

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Develop a Plan to Convert Traffic into Qualified Leads
Content Strategy
Joshua Brown

Develop a Plan to Convert Traffic into Qualified Leads

Do you have a plan for your website visitors? Driving traffic to your website is great, but do you know how to convert that traffic into qualified leads? Do people have a good reason to take action once they’re on your website? Soulheart CEO Joshua Brown chats with us about the importance of a good

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Tailor What Your Business Offers to Your Audience's Needs
Content Strategy
Joshua Brown

Tailor What Your Business Offers to Your Audience’s Needs

The best marketing campaigns offer solutions. The best things in life aren’t free. But the best marketing campaigns often focus on the free. For years I was convinced that the way to grow business was to do free work, offer free audits, or make free products. And it’s true – it works. But then I

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Marketing
Olivia Davis

Hire a Digital Marketing Agency

In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about our final tip, hiring a digital marketing agency. 1. What is a digital marketing agency? A digital marketing agency is a

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Marketing
Olivia Davis

Improve Your SEO Rankings

In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #8, improving SEO rankings for your site. 1. WHAT ARE SEO RANKINGS? SEO (search engine optimization) rankings are a measure

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