Content Strategy

Content Strategy
Olivia Davis

4 Reasons Why Content Calendars Are Essential

Last week, we talked to Olivia Davis, the content strategist at Soulheart, who gave us a breakdown about how content strategy works. Today, we’ll look at an essential element of a successful content strategy — content calendars. A content calendar – marking down the dates for social media posts, blog posts, and other types of

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Content Strategy
Olivia Davis

Content Strategy: The What + Why Behind Website Copy

As a part of our new series 5 Essential Elements of a Successful Web Strategy, we’re going to look at content strategy to understand why it’s an essential part of a successful company website and some tips on how to do it effectively. We sat down with Olivia Davis, the head of content strategy at

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