Content Strategy

Get to Know How Your Audience Thinks for Effective Content Writing
Content Strategy
Madison Lewis

Get to Know How Your Audience Thinks for Effective Content Writing

Know your Audience If you don’t know how your audience thinks, you’ll never nail down how to resonate with them through your copy. In the video below, content writer Madison explains why getting to know your audience’s mindset is one of the best ways to write content that gets real results. Interested in learning more

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Develop a Plan to Convert Traffic into Qualified Leads
Content Strategy
Joshua Brown

Develop a Plan to Convert Traffic into Qualified Leads

Do you have a plan for your website visitors? Driving traffic to your website is great, but do you know how to convert that traffic into qualified leads? Do people have a good reason to take action once they’re on your website? Soulheart CEO Joshua Brown chats with us about the importance of a good

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Tailor What Your Business Offers to Your Audience's Needs
Content Strategy
Joshua Brown

Tailor What Your Business Offers to Your Audience’s Needs

The best marketing campaigns offer solutions. The best things in life aren’t free. But the best marketing campaigns often focus on the free. For years I was convinced that the way to grow business was to do free work, offer free audits, or make free products. And it’s true – it works. But then I

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Content Strategy
Timothy Jennings

Repurpose Your Thin Content to Boost Search Engine Optimization

Turning Thin Content into Strong Content Is “thin content” plaguing your website? Thin content can still be GOOD content, but it’s too short to really help your SEO score. This week, Soulheart SEO expert Tim Jennings gives us some tips on what to do with thin content so it can be found by search engines

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Content Strategy
Emma Schenkel

3 Mistakes Organizations Make on Facebook that Drive Away Customers

If you have a Facebook page for your organization, you are in good company. Facebook is the most popular social media platform for U.S. marketers with 87.5% planning to use it in 2020. Incorporating Facebook into the marketing strategy for your company or organization can yield growth and new customers.  But just because it’s popular,

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Content Strategy
Olivia Davis

7 TIPS FOR AN EFFECTIVE EMAIL NEWSLETTER

An effective email newsletter is an essential part of creating a content strategy. An email newsletter is content delivered straight to a potential customer’s inbox directly from your brand. It can contain anything that your brand wants, but each newsletter should be created to increase the likelihood of an eventual sale while providing quality content. Today, we’ll

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Content Strategy
Olivia Davis

6 Steps to Creating a Content Strategy

Creating a content strategy shouldn’t induce a headache, but that doesn’t mean that it’s easy. An effective content strategy will show you how to align your content – social media posts, newsletters, blog posts, and otherwise – with your company vision. Today, we’ll guide you through the six-step process that Soulheart uses to generate and

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Content Strategy
Olivia Davis

Feature Quality Content

In our 9 Practical Business Marketing Tips You Can Apply Today series, we’re giving you one quality marketing tip every day for two weeks and showing you how to apply it step-by-step. Today, we’ll talk about tip #3, featuring quality content on your website. What makes up quality content? A quality article by itself doesn’t immediately make

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Content Strategy
Olivia Davis

3 Writing Tips for Next Level Blog Posts

Last week, we talked about how to get a content calendar up and running. However, as useful as a content calendar is, it won’t make a difference if the content you produce isn’t top quality. And by top quality, we mean readable. Today, we’ll focus on three writing tips to create more readable text. Remember

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Content Strategy
Olivia Davis

Getting a Content Calendar Up and Running

Last week, we talked about 4 Reasons Why Content Calendars Are Essential. Today, we’ll consider what goes into making a content calendar, and how you can do it so that it saves you time in the long run. It’s important to take a top-to-bottom approach when making a content calendar. Keep the main purpose and

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