We launched Facebook ads for ecommerce that gained 2.6X ROAS.


Facebook ads mockup

What happened?

the story

Successful e-commerce company, Disneyaces, was looking for help launching their fall apparel and goods collections. Up to this point, they had experienced growth and positive momentum from organic social, but had never run Facebook ads. They needed a campaign that would increase revenue and result in a positive return on ads spend (ROAS).

Soulheart was able to deliver a highly successful Facebook ads campaign that helped Disneyaces not only launch their fall products with massive amounts of new attention, they now have a clear roadmap for future campaigns, and the support they need to continue their growth.

How it stacks up

the numbers

Return on ads spend on best week of campaign
Cost Per Click
Overall return on ads spend

How did we do it?

the services

Disneyaces wanted to start running Facebook ads. Soulheart created a successful campaign that yielded 3X ROAS.

Key factors

the highlights

HubSpot Certified Solutions Partner
  • With the ads tools in Disneyaces’ HubSpot account, we were able to create custom and lookalike audiences from their current customers.

  • We then paired that with detailed targeting to allow Facebook to serve up ads to the best users.

  • We also worked with Disneyaces to create ads creative and copy that would appeal to their niche.

  • From there, it was a matter of keeping the Cost Per Result down and the campaign more than paid for itself.

Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Media Buying Professional credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.

What did they say?

the testimony

We are continuing to fund ads and help with promotional giveaways to help this brand skyrocket. Disneyaces is a valued partner and we love helping our partners get the best results!


Laura Brown — Founder, Disneyaces

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Facebook ads case study from Soulheart

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