Emma Schenkel

Emma is the Soulheart Marketing + Content Strategist. She loves helping organizations connect with their audience and communicate effectively. As a lifelong resident of Colorado, the only way she knows which way is West is by finding the mountains. Emma loves reading, playing with her kids, and helping with the youth at her Broomfield, CO church.

Facebook Ads Ideas

Facebook Ads Tips to Gain Traffic and Convert Leads

Are you on the hunt for helpful Facebook ads tips? If you’re running Facebook ads for your business or nonprofit organization (or at least considering it), you’re in good company. Millions of organizations use Facebook to increase awareness, drive traffic and collect leads. For good reason! Facebook ads can be a cost effective and powerful …

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How to use social ads to improve your inbound marketing

How to use Social Ads to Improve your Inbound Marketing

Social ads are a powerful tool in inbound marketing. These days, think of social media not as a forum for conversation and connection, but rather as one humongous database with customer information for every company imaginable. With social advertising targeting, you don’t have to wonder whether your ad will show up in front of your …

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3 Mistakes Organizations Make on Facebook that Drive Away Customers

If you have a Facebook page for your organization, you are in good company. Facebook is the most popular social media platform for U.S. marketers with 87.5% planning to use it in 2020. Incorporating Facebook into the marketing strategy for your company or organization can yield growth and new customers.  But just because it’s popular, …

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7 Ways to Maximize Social Media with Limited Resources and Time

  When you’re a small business or non-profit organization, marketing dollars may be limited. It’s important to make every campaign count and every ad spend yield results.  Building your brand on social media platforms and engaging people with your unique message is a cost-effective way to grow your business. Using channels like Facebook, Instagram and …

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