Google’s Game-Changer: AI-Generated Content Gets a Green Light

Hello and welcome back to another episode of the Search Engine Tips and Tricks podcast with Tim Jennings. I am your host, Tim, and I have lived and breathed SEO for almost 10 years now helping many nonprofits and businesses reach their goals by gaining organic traffic to their website from search engines like Google.

On today’s episode, we are taking a quick break from our SEO Chrome Extension reviews to provide you with an important change in the SEO industry! Google has just confirmed what I have suspected for the last couple of years. So without further ado, let’s dive right in!

New AI Update from Google

As noted by Barry Schwartz on X (formally Twitter), Google has made an update to their Helpful Content documentation. Until this update, their documentation stated “Google’s helpful content system generates a signal by our automated ranking systems to better ensure people see original helpful content written by people, for people, in search results.” The latest update to their documentation states “Google’s helpful content system generates a signal by our automated ranking systems to better ensure people see original helpful content created for people in search results.”

What Does This New Helpful Content Documentation Update Mean?

So what does this new phrasing update mean? Well, put quite simply, Google doesn’t care if your content is created with human writers or if it is generated using an AI tool. I have been saying it for a couple of years now but it is nice to get some validation. Google does not care whether or not your content was written using an AI tool like Jasper or Content Sprout. They only care if the content brings value to its users and that the content has some originality to it. Meaning, what new thought are you bringing to the topic or are you just regurgitating the same ten million results they already know about? So in my opinion, if ai generated content works for you, use it!

What are Some Good AI Tools to Use?

Now that we know that AI content is okay to use, what are some good tools out there for you to use? Using an AI tool to create content can dramatically speed up your content creation process. There are a lot of tools out there but I will focus on three. Two you may have heard of – ChatGPT and Jasper. And then one up-an-coming star that needs more love – Content Sprout.

By using Chat GPT and Jasper you are able to: 

• Speed and Efficiency: generate content quickly, reducing the time needed to create articles, blog posts, or other written materials.
• Consistency: maintain a consistent writing style and tone throughout a piece of content, ensuring a cohesive voice across different sections.
• Availability:  available 24/7, you can generate content at any time, even outside regular business hours.
• Multilingual Support: generate content in multiple languages, expanding your reach to a global audience.
• No Writer’s Block: help overcome writer’s block by providing instant inspiration and content ideas.
• Variety of Content: create various types of content, from blog posts and articles to product descriptions and social media posts.
• Cost-Effective: Using AI-generated content can be cost-effective compared to hiring freelance writers or maintaining a dedicated content team.
• Adaptability: Adapt to different industries and topics, making it versatile for a wide range of content needs.
• Customization: You can fine-tune the tool’s output by providing specific instructions and guidelines, ensuring content aligns with your brand and goals.
• A/B Testing: You can use the tool to quickly generate A/B test variations for marketing content, helping you find the most effective messaging.
• Scalability: handle a high volume of content generation tasks, making it suitable for large-scale content projects.
• Research Assistance: Get assistance in researching topics, summarizing articles, and providing information to support content creation.

It’s important to note that while AI tools like ChatGPT and Jasper offer numerous benefits, they should be used alongside human expertise to review and refine content, ensuring it meets quality, accuracy, and brand standards.  It’s designed to assist and enhance your writing process, not take over it completely.

The next tool I want to talk about is Content Sprout. Content Sprout is a state-of-the-art AI tool for SEO. With Content Sprout you not only get an amazing article in 20 minutes, you also get it automatically optimized for SEO, get topic maps that will help your content in the search results, and more! I would definitely suggest giving them a look!

More Marketing Ideas To Get Results

AI is a great way to produce content quickly that you can then just edit and publish. But quick content is only part of what is helpful when it comes to growing your SEO presence and achieving your overall marketing goals. That’s one of the many reasons I am VERY excited about the Soulheart Circle! When you join the Soulheart Circle you are not only joining a community of like-minded individuals but you also can have access to our training guides, courses, downloadable resources, attend intimate live Q&A sessions with experts in all of the different facets of marketing, and MORE! Head over to https://soulheartcircle.co/ and level up your digital marketing efforts without breaking your budget.

Until next time, have a great day!