How Your Can Determine If Your Marketing Agency Is Harming Your Long-Term Goals
When you’re first getting your feet wet in digital marketing, you might try using an in-house or relatively small, possibly inexperienced digital marketing team. This route is cheap and gets the job done, right? Well, bypassing a quality marketing agency could seriously harm your long-term goals. This poses the million-dollar question: could my company benefit from a ~real~ marketing agency?
The answer is almost always yes, with one small catch — they need to be the right fit. What exactly is the “right fit”? Wonder no more, because Soulheart is breaking down the red flags to avoid and green ones to pay attention to while hunting for the best digital marketing agency.
The proof is in the pudding 🍮
When considering a digital marketing agency, put them to the test. In this day and age, a lot of companies are all smoke and mirrors. What they pitch may sound great, but let’s challenge that and have them show you. Ask for examples of verified case studies, customer testimonials, and real results.
Far too many marketing agencies can dazzle you with impressive industry terms while delivering results generated in seconds by automatic programs that make you think they did the work. On top of that, they’ll probably charge an arm and leg only to email you a report that you could have generated yourself for free.
Don’t waste valuable time and money on basically a con artist who leaves you to spend more time figuring out what to do with the information they deliver. Remember, don’t pay for anything you can get for free! You want a marketing agency that will interpret these reports, build a strategic plan based on the data and follow through to meet your long-term goals.
Too many clients to handle 🤹
It’s a difficult balancing act to serve multiple clients, and not everyone can pull it off. Of course, it’s a good sign when agencies have a lot of clients with raving reviews, but some agencies take on so many clients that they struggle to give them adequate attention. You want to be confident that your agency will give you the attention, time and respect you deserve.
Little to no social media presence 💻
We totally respect that social media isn’t for everyone, but when you claim to be a digital marketing professional, social media should definitely be part of your overall strategy. If your agency doesn’t have a social media presence, just pay close attention to how they perform customer engagement on all other fronts.
Suspiciously low pricing 💵
You’ve heard the term “you get what you pay for,” and this is true when it comes to digital marketing services. If prices are noticably low compared to competitors, you may want to steer clear. Don’t be hoodwinked by low rates because they’re probably low for a reason. Instead, look for a company whose prices make sense for the quality of services they offer.
What should you do if your current agency isn’t delivering?
Help is on the way! While we can’t break you out of your current situation (that would be ideal!), we can offer advice on how to ensure your goals align with the next digital marketing agency you carefully select.
Soulheart offers a comprehensive marketing audit where we measure your website performance and marketing channels up against your goals. We want to understand the ins and outs of where you currently stand, where you need to go, and the best pathway to get you there.
In other words, we know that marketing is not one-size-fits-all for all our clients. So, we provide each client with a one-of-a-kind marketing plan. Sure, everyone’s goal is to be successful, but how you become successful is a journey unique to you.
Interested in this type of digital marketing service? Our team would love to connect with you!