One of the top questions we hear from clients is, “How long until my website is top-ranked on Google?” To which we often reply, “It depends.” And while that might be a bit of a cop-out answer, it’s also the truth!
There are many factors that play into where a website ranks on Google, and with the timespan averaging between 3-6 months to see solid results, it can feel like a long waiting game. If you’re looking to boost your Google ranking and start getting found by searchers, you’ll want to follow Soulheart’s tips and tricks to speed that process up.
Let’s break it down: what does ranking on Google even mean?
When you type into Google “cute coffee shops near me” or “best digital marketing agencies,” you always want your company to be on the first page of results and as close to the top as possible. In other words, Google keyword ranking is the position that your website is listed on Google when a user searches that phrase or keyword.
To simplify it even more, a ranking of 1 means that you are at the top. If you’re at number 11, that means you’re on page two of Google, since most search results have ten listings per page.
The content in an average Google first page result contains 1,447 words. This means that producing more specific content that covers everything a searcher would want to know about your topic will boost your ranking and get the best results.
How long does it take to rank your website on Google?
Ranking on Google might feel daunting with all the factors that influence where your website is on the search page. And when it takes 4 months for a new website to receive its first organic session from Google, it doesn’t make it any easier.
But building your Google ranking is like building any good relationship — you develop authority and trust over time. Here are our top tips to rank higher on Google more quickly.
How to rank higher on Google and speed up the process
1. Improve your on-site SEO
Prioritizing on-page SEO is one of the fastest ways to improve your Google rankings. You can optimize your page in about two minutes and start to see a boost within days.
There are several ways to do this, including adding tags, focus keywords, image alt. tags, optimizing your internal link structure, and including inbound links in your pages and posts (also known as backlinks). Making sure your focus keyword is at the beginning of your page title (frontloading) is a great hack, since Google puts more emphasis on terms that show up early in your title as opposed to later on.
Search engines also look at site structure and design, visitor behavior and other external, off-site factors to determine how highly ranked your site should be in their SERPs (search engine result page).
2. Utilize cutting-edge software like HubSpot
As marketers, we’re constantly trying to stay up to date with the algorithm. Soulheart partners with HubSpot (you know, the software that was made for digital marketing), so we can expand your company’s visibility in the organic search results. HubSpot has a hefty set of tools to help you track keywords and improve your site’s ranking, as well as produce content that is SEO-friendly.
Both HubSpot and Soulheart have SEO teams that conduct in-depth keyword research for websites, generating wider organic traffic for our clients.
3. High-quality backlinks
Backlinks are links that are directed toward your website from external sites. These links are important for SEO because Google gives more credit to websites that have a good number of backlinks from trusted sources. Essentially, backlinks to your website are a signal to search engines that others vouch for your content.
To take advantage of this hack, reach out to partners or others in your industry who you provide outbound links to and see if they will link to your content as well.
What does all this mean, and why does it matter?
It’s not just boring marketing jargon — ranking higher on the SERPs could be the key to unlocking more of your digital marketing potential. While patience is a virtue, incorporating the tips we’ve talked about can boost your Google ranking and consequently, your success.
Soulheart takes out the guesswork
Soulheart specializes in digital marketing and SEO for a reason — we enjoy it and take pride in producing consistent results for our clients. We want to be a part of your success story and support your goals, so if you want to dive deeper into Google ranking and SEO, let Soulheart take the stress off your shoulders.